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Extending the real-time CDP with AI-driven personalization

Kathleen Holm

Marketing Director, TCS Digital Software & Solutions

Highlights

  • In our connected economy, where customers have more choices and higher expectations, brands struggle to get the unified customer view needed to deliver seamless, hyper-personalized customer experiences across all channels.

  • A Customer Data Platform, powered by real-time, AI-driven customer analytics can help brands turn data into intelligent actions and deliver hyper-personalized engagement in real time.