Skip to footer

You still don’t know your customers, and it’s killing you 

3 MINS READ

Jeffrey Abbott

Head of Marketing, TCS Digital Software & Solutions

Highlights

Marketers must incorporate AI-driven persona discovery to:

  • Be certain that they understand how their most highly differentiated customer types are different

  • Understand the best way to motivate members of each persona to take the next step toward buying

  • Wisely guide their marketing automation with analytics-driven recommendations for the next best offers and actions