Digital subscription businesses must improve their B2B sales and customer experience processes.
The ability to launch, sell and deliver complex products and services quicker and at competitive prices is paramount to this task.
Businesses with an inflexible product catalog architecture are unable to model and roll out complex bundles and do not offer full visibility around products and pricing, leading to lost revenues. The solution to this problem is a catalog-driven front office (CDFO).
Leveraging TCS HOBS and Salesforce, TCS has developed a digital catalog-driven front office solution to meet the needs of both communications service providers (CSPs) and enterprises.
This integrated solution combines the strength of the Salesforce customer engagement layer with the robust features of the HOBS platform, to offer unparalleled capability to sell complex products and services quicker, with personalized customer experience and guaranteed quality.
Sales agents look to enhance customer engagement
While ensuring quicker lead generation, easier quoting for complex products and automated negotiations, whereas sales managers are focused on accuracy in the quoting process, automated workflows, and a seamless quote-to-order process for right first-time delivery.
Built on the Salesforce lightning platform, TCS' offering enables enriched sales journeys that lead to faster deal closures. HOBS’ catalog-centric architecture integrated with Salesforce, extensive open APIs, and workflows, ensures seamless product rollout and smooth sales and delivery processes.
The solution supports lead management, opportunity management, quoting, quantity ordering, price negotiation, attribute-based pricing, template-driven quote generation, and automated approvals.
In addition, it assists sales order process, agreements creation, quote-to-order conversion, and order enrichment for seamless fulfilment by the HOBS catalog-driven order management platform.
Armed with our centralized product catalog solution, organizations can effectively seize revenue-generating opportunities and become the digital custodians of customer experience and engagement.
TCS’ offering rides on a strong catalog-driven architecture and is pre-integrated with various back-office processes.
Key features include: