Skip to main content
Skip to footer


  • In the highly competitive space that they are in, digital subscription businesses need to boost their B2B sales and customer experience processes. What will stand them in good stead is the ability to launch, sell, and deliver complex products and services faster and at competitive prices.
  • While the aim of both the sales agents and sales managers is to uplift the customer experience, their roles differ. The former desire quicker lead generation, easier quoting for complex products and automated negotiations, whereas the latter look for accuracy in the quoting process, automated workflows and to ensure right first-time delivery a smooth quote-to-order process.
  • Backed by TCS HOBS and Salesforce, TCS has developed a digital catalogue-driven front office solution to fulfil the needs of both communications service providers (CSPs) and enterprises.