Skip to main content
Skip to footer
Click here or press enter to go to homepage Click here or press enter to go to homepage
  • What we do
  • Who we are
  • Insights
  • Careers
  • Newsroom
  • Investors
  • Worldwide
Contact us
tata.com logotata.com logoOpen in New Tab
  • Perpetually Adaptive Enterprise Press tab for submenu items

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
  • Industries
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
Overview
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Alliances
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Alliances
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Our Brand
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Metaverse
      • Sustainability
      • Cybersecurity
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics expand here
    • Metaverse
    • Sustainability
    • Cybersecurity
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      17 Jul 2025 TCS Ranked Among Top 20 Global Technology Brands in Brand Finance Tech 100 2025 List
      15 Jul 2025 TCS & MIT Sloan Management Review Launch New Research Series; Unveil Roadmap for Human-AI collaboration in Enterprises
      10 Jul 2025 Robust Order Book and Operational Resilience mark TCS’ Q1
      View all
    • News alerts

      Recent News

      16 Jul 2025 TCS Launches AI-Powered Research & Innovation Centre in Singapore to Accelerate Enterprise Innovation at Scale
      09 Jul 2025 TCS Launches ‘Gen AI Tech Pathway’ in its STEM Education Program goIT
      03 Jul 2025 TCS Unveils the 2025 Edition of TCS InQuizitive Across 12 Indian Cities, To Spotlight India’s Brightest Young Minds
      View all
    • Analyst recognition

      Recent recognitions

      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
      15 Jul 2025 TCS Recognized as a Leader in Healthcare Provider Digital Services by Everest Group
      01 Jul 2025 TCS Recognized as a Leader in Pharmacovigilance Operations Services by Everest Group
      View all
    • Events

      Upcoming events

      29 Sep 2025 TCS BaNCS at SIBOS 2025, Frankfurt
      22 Sep 2025 TCS Life Sciences Forum 2025 London
      10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, Australia
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more Q1FY26 Debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Enterprise Risk Management
    • Resources
      • Investor FAQs
      • eTDS Portal
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
    • Worldwide Press tab for submenu items

      Global knowledge. Local support

      At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.

      Discover more
    • Global
      • Asia Pacific
      • Australia and New Zealand
      • Europe
      • India
      • Middle East and Africa
      • North America
      • United Kingdom
    • Localized
      • China
      • France
      • Germany
      • Japan
      • Netherlands
      • South Korea
      • Sweden
    Overview
  • Global expand here
    • Asia Pacific
    • Australia and New Zealand
    • Europe
    • India
    • Middle East and Africa
    • North America
    • United Kingdom
  • Localized expand here
    • China
    • France
    • Germany
    • Japan
    • Netherlands
    • South Korea
    • Sweden
  • Click here or press enter to go to homepage Click here or press enter to go to homepage Opens in new tab tata.com logo tata.com logoOpen in New Tab Search
    What we do
    • Perpetually Adaptive Enterprise Press tab for submenu items

      Where adaptability meets advantage

      At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

      Adaptability starts here
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
      • TCS AI WisdomNext™
    Overview
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Alliances
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Alliances
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Our Brand
  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Metaverse
      • Sustainability
      • Cybersecurity
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics expand here
    • Metaverse
    • Sustainability
    • Cybersecurity
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      17 Jul 2025 TCS Ranked Among Top 20 Global Technology Brands in Brand Finance Tech 100 2025 List
      15 Jul 2025 TCS & MIT Sloan Management Review Launch New Research Series; Unveil Roadmap for Human-AI collaboration in Enterprises
      10 Jul 2025 Robust Order Book and Operational Resilience mark TCS’ Q1
      View all
    • News alerts

      Recent News

      16 Jul 2025 TCS Launches AI-Powered Research & Innovation Centre in Singapore to Accelerate Enterprise Innovation at Scale
      09 Jul 2025 TCS Launches ‘Gen AI Tech Pathway’ in its STEM Education Program goIT
      03 Jul 2025 TCS Unveils the 2025 Edition of TCS InQuizitive Across 12 Indian Cities, To Spotlight India’s Brightest Young Minds
      View all
    • Analyst recognition

      Recent recognitions

      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
      15 Jul 2025 TCS Recognized as a Leader in Healthcare Provider Digital Services by Everest Group
      01 Jul 2025 TCS Recognized as a Leader in Pharmacovigilance Operations Services by Everest Group
      View all
    • Events

      Upcoming events

      29 Sep 2025 TCS BaNCS at SIBOS 2025, Frankfurt
      22 Sep 2025 TCS Life Sciences Forum 2025 London
      10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, Australia
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
  • Investors
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more Q1FY26 Debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Enterprise Risk Management
    • Resources
      • Investor FAQs
      • eTDS Portal
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Worldwide
    • Worldwide Press tab for submenu items

      Global knowledge. Local support

      At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.

      Discover more
    • Global
      • Asia Pacific
      • Australia and New Zealand
      • Europe
      • India
      • Middle East and Africa
      • North America
      • United Kingdom
    • Localized
      • China
      • France
      • Germany
      • Japan
      • Netherlands
      • South Korea
      • Sweden
    Overview
  • Global expand here
    • Asia Pacific
    • Australia and New Zealand
    • Europe
    • India
    • Middle East and Africa
    • North America
    • United Kingdom
  • Localized expand here
    • China
    • France
    • Germany
    • Japan
    • Netherlands
    • South Korea
    • Sweden
  • Contact us
    tata.com logo tata.com logo Opens in new tab
    Top Results
    Showing
    10
    01 - 07
    • TCS HOBS™
    • Solution

    TCS HOBS™ Catalog-Driven Front Office

    Share TCS HOBS™ Catalog-Driven Front Office
    Linkedin
    X
    Facebook
    Email
    copied
    Download brochure for TCS HOBS™ Catalog-Driven Front Office Download brochure
    tcs hobs catalogue driven (5 pgs)

    You have these already downloaded

    We have sent you a copy of the report to your email again.

    Industry

    Communications, Media and Information Services This will open an overlay

    Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries

    TCS helps businesses unlock value by enhancing digital experiences with AI and cloud technologies, driving sustainability and seamless connectivity. Learn how.
    Learn More
     about Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries
    cmi-homepage-card
    Related Insights
    TCS at TM Forum DTW Ignite 2025: Key Highlights of the Event
    From strategic partnership and innovation showcase to building autonomous networks, discover key highlights of TCS’ sessions at the TM Forum DTW event.
    Article
    11 Jul 2025
    Can LLMs Help Improve Network Operations?
    Explore CSP network operations use cases and learn how LLMs help with network planning and building, fault resolution, and preventing critical network events.
    White Paper
    03 Jul 2024
    Heavy Reading Survey: The Path to Autonomous Operations
    Explore Heavy Reading survey insights on AI in telecom and discover how CSPs are progressing toward autonomous operations and building the autonomous network.
    Article
    22 Aug 2024

    Solutions

    TCS HOBS™ This will open an overlay

    TCS HOBS™: Engineering experiences with personalization and innovation

    TCS HOBS™ is a cloud-native, catalog-centric platform with a composable architecture built for the telecom OSS/BSS support systems. Download our brochure now.
    Learn More
     about TCS HOBS™: Engineering experiences with personalization and innovation
    Hobs-Tab-2048x1076
    Related Insights
    TCS helps premier telco in the Philippines expand its ICT services
    Read how Eastern communications in the Philippines upgraded to next-generation TCS HOBS for seamless data migration and expanded its ICT Services nationwide.
    Case Studies
    01 Aug 2022
    Can LLMs Help Improve Network Operations?
    Explore CSP network operations use cases and learn how LLMs help with network planning and building, fault resolution, and preventing critical network events.
    White Paper
    03 Jul 2024
    With TCS HOBS Integrated Revenue Assurance, Tata Sky reduces revenue leakage
    Discover how TCS HOBS Integrated Revenue Assurance helped Tata Sky reduce revenue leakage and inventory fraud
    Case Studies
    16 Nov 2018

    Highlights

    • In the highly competitive space that they are in, digital subscription businesses need to boost their B2B sales and customer experience processes. What will stand them in good stead is the ability to launch, sell, and deliver complex products and services faster and at competitive prices.
    • While the aim of both the sales agents and sales managers is to uplift the customer experience, their roles differ. The former desire quicker lead generation, easier quoting for complex products and automated negotiations, whereas the latter look for accuracy in the quoting process, automated workflows and to ensure right first-time delivery a smooth quote-to-order process.
    • Backed by TCS HOBS and Salesforce, TCS has developed a digital catalogue-driven front office solution to fulfil the needs of both communications service providers (CSPs) and enterprises.

    In this article

    Abstract   inpage
    Overview   inpage
    Our solution   inpage
    Benefits   inpage
    The TCS Advantage   inpage
    Abstract inpage
    Overview inpage
    Our solution inpage
    Benefits inpage
    The TCS Advantage inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Abstract Overview Our solution Benefits The TCS Advantage

    Abstract

    Digital subscription businesses must improve their B2B sales and customer experience processes. 

    The ability to launch, sell and deliver complex products and services quicker and at competitive prices is paramount to this task.

    Businesses with an inflexible product catalog architecture are unable to model and roll out complex bundles and do not offer full visibility around products and pricing, leading to lost revenues. The solution to this problem is a catalog-driven front office (CDFO).

    Leveraging TCS HOBS and Salesforce, TCS has developed a digital catalog-driven front office solution to meet the needs of both communications service providers (CSPs) and enterprises.

    This integrated solution combines the strength of the Salesforce customer engagement layer with the robust features of the HOBS platform, to offer unparalleled capability to sell complex products and services quicker, with personalized customer experience and guaranteed quality.

    Overview

    Sales agents look to enhance customer engagement

    While ensuring quicker lead generation, easier quoting for complex products and automated negotiations, whereas sales managers are focused on accuracy in the quoting process, automated workflows, and a seamless quote-to-order process for right first-time delivery.

    Built on the Salesforce lightning platform, TCS' offering enables enriched sales journeys that lead to faster deal closures. HOBS’ catalog-centric architecture integrated with Salesforce, extensive open APIs, and workflows, ensures seamless product rollout and smooth sales and delivery processes.

    The solution supports lead management, opportunity management, quoting, quantity ordering, price negotiation, attribute-based pricing, template-driven quote generation, and automated approvals.

    In addition, it assists sales order process, agreements creation, quote-to-order conversion, and order enrichment for seamless fulfilment by the HOBS catalog-driven order management platform.

    Armed with our centralized product catalog solution, organizations can effectively seize revenue-generating opportunities and become the digital custodians of customer experience and engagement.

    Our solution

    TCS’ offering rides on a strong catalog-driven architecture and is pre-integrated with various back-office processes. 

    Key features include:

    • Enhanced configure price quote (CPQ): Improve your sales processes with guided selling, contract driven pricing, price override, price matrix and approvals. Additional features include custom quote templates, configurable terms and conditions, customer-specific agreements, and quote-to-sales order automation. 
    • Centralized product catalog: Roll out complex offers to sales channels quickly, and with ease. 
    • Extended order manager (XOM): Enrich orders by capturing all the required information up front. Pre-integrated with HOBS order management, the platform helps convert sales orders to delivery orders for seamless automated delivery, with support for bulk ordering as well.
    • Channel-agnostic sales order management: Enjoy seamless omni-channel experience when creating sales orders from quotes.
    Figure 1 - Overview of TCS’ HOBS catalog-driven front office solution.

    TCS’ HOBS catalog-driven architecture is pre-integrated with various back-office processes such as an enterprise product catalog, customer engagement layer, and order fulfillment. All these processes enable the swift rollout of innovative product offerings, a seamless sales process and quote to order, and an integrated order fulfillment system. The solution is cloud-enabled with pre-integrated modules, embedded business processes, and is based on TM Forum standards.

    Benefits

    With TCS’ solution, CSPs and enterprises can drastically improve the sales experience for their employees as well as customers.

    Key benefits include:

    • Timely rollouts: Speed up the introduction of complex product bundles to the market through the centralized HOBS product catalog which is architected with a great level of flexibility, configurability, and scalability.
    • Frictionless sales: Drive seamless sales processes through a best-in-class customer engagement layer built on Salesforce, integrated with HOBS product catalog and order management platform.
    • Customer centricity: Empower sales agents to create compelling offers with faster and accurate quoting and provide flexibility to configure price even at a product attribute level.
    • Zero-touch delivery: Enable upfront order enrichment with all the required attributes.
    • Seamless delivery: Drive smooth delivery of products and services through catalog-driven, dynamic, workflow-based order processing and fulfilment.
    • Improved sales experience: Sales agents can easily sell complex products with superior user experience.
    • New growth avenues: Foster new avenues of growth by selling any product across the B2B segment, quicker.
    • Better customer experience: Improve customer experience by assuring high quality in the sales to delivery to billing processes, given that all the processes are driven by the centralized catalog.

    The TCS Advantage

    TCS brings a range of differentiators to the table.

    By partnering with us, you stand to gain from our:

    • Salesforce partnership: TCS is a long-time partner of Salesforce and collaborates on consulting, technical architecture, roadmap definition and joint GTM initiatives. The application is Salesforce security-certified and is listed on the Salesforce app exchange.
    • Proven expertise: TCS has decades of industry experience by virtue of having worked with leading companies the world over.
    • Contextual knowledge: TCS boasts of a vast pool of certified subject matter experts with global experience who add value to our systems and help deliver strategic solutions to fulfil the varied requirements of different organizations.
    • Future-proof digital platform: Built on a responsive and adaptive design, TCS’ solution provides omnichannel experience to the user. Having considered all the aspects of security, integration, scalability, effortless upgrade, compliances, and performance, we have created a truly futureproof solution.
    • Implementation ownership: TCS has deep expertise in delivering digital transformation programs; we assume full ownership for implementing the solution and ensuring it delivers the expected results.

    Related reading

    Tata consultancy services
    ©2025 TATA Consultancy Services Limited
    ©2025 TATA Consultancy Services Limited
    • Privacy Notice
    • Cookie Policy
    • Accessibility Declaration
    • Disclaimer
    • Security Policy
    • California Notice at Collection
    • Customize Cookies
    More
    • Facebook Facebook   Open in New Tab
    • Youtube Youtube   Open in New Tab
    • Twitter-X Twitter-X   Open in New Tab
    • Instagram Instagram   Open in New Tab
    • linkedin linkedin   Open in New Tab
    Contact Contact Press Enter to open an overlay
    What’s on your mind?
    We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
    Request for Services
    Investor information
    Media contacts
    Looking for something else?
    Analyst relations
    CSR
    Partnership
    Website feedback
    Accessibility Adjustments

    Theme

    Font size

    A
    DEFAULT
    A

    Line height

    DEFAULT