Industry
Communications, Media and Information Services
Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries
Highlights
- TCS AI enabled offerings for Media and Entertainment are designed to address the unique challenges across the media value chain, deliver operational efficiencies, as well as personalized content and experiences. These services are platform agnostic, with proven implementations across NVIDIA and AWS and can be extended to other platforms.
- These services leverage AI to augment creative intelligence, enhance efficiencies and automate processes for content curation, management, operations, and audience engagement.
- TCS AI enabled offerings for Media and Entertainment enable personalized contextual summaries and highlights, multi-language translation and dubbing, key moment search and analytics, semantic meta data extraction and tagging, content intelligence and insights, and personalized audience engagement.
Overview
Artificial intelligence (AI) is rapidly transforming how media and entertainment companies efficiently create, curate, manage, and deliver content while driving impactful audience engagement and monetization in an increasingly digital, on-demand world.
In an era characterized by consumers with limited attention spans yet unlimited choices, AI facilitates automation of creative workflows and distribution strategies, enabling real-time personalization at scale. AI drives innovation in storytelling, content operations and monetization through dynamic content personalization and contextualization, semantic metadata generation and tagging, to recommendation engines, and targeted advertising.
Solution
TCS AI enabled offerings for Media and Entertainment intelligently automate and transform content curation and operations, augment human productivity and deliver seamless personalization and contextualization across the media and entertainment value chain.
These offerings utilize cutting-edge technologies, are platform-agnostic, and can be seamlessly deployed across leading AI and cloud platforms, including AWS and NVIDIA.
TCS has developed a suite of AI-powered offerings designed specifically for the Media & Entertainment industry, aimed at enhancing operational efficiency and elevating audience engagement. These offerings are built to be platform-agnostic and can be deployed across a range of leading AI technologies and cloud infrastructures. TCS AI enabled offerings for Media and Entertainment, include the following capabilities:
- TCS Contextual Content Curation: Streamlines content curation and localization at scale, generating intelligent contextual summaries from video, audio, and text. It merges main content with expert input and synthetic visuals, creating compelling personalized video clips. These personalized highlights can be monetized across various platforms. The solution supports localization with multi-language translation, realistic voice fonts, and dubbing. A personalized chatbot facilitates dynamic content exploration, enhancing user interaction and scalable delivery. The extended content intelligent capabilities that we offer perform AI-based semantic metadata extraction, as well as tagging and insights generation from multimedia content, which enables deeper content discovery and analysis. This allows for more precise searchability and insight generation across large volumes of multimedia content in addition to better targeting such as personalized ad insertions.
- TCS AI enabled Visual and Semantic Insights: Accelerates post-production processes by automating content search, analysis, and extraction of key media moments using advanced AI technologies, including Vision-Language Models (VLMs). Ideal for sports highlights, personalized promos, and analytics, this service reduces manual effort and costs, accelerating insight generation and creating new monetization opportunities through automated content packaging and delivery.
- TCS Ad Intelligence and Insights: Part of the extended TCS AI services portfolio (including AI/VX Studio on AWS Marketplace), this solution provides automated ad insights detection, compliance checks, custom policy frameworks, and analysis of ad trends and effectiveness, tested on both NVIDIA and AWS. TCS AI VX Studio (AI/VX Studio), as part of the TCS extended suite of Media solutions is a comprehensive media solution that leverages AI and Gen AI to automate and enhance end-to-end media supply chain operations. It has 60+ use cases ranging from content ingestion to distribution.
At TCS we are also currently actively exploring potential of AI in Live Media.
From sports stadiums to streaming studios, and from live news or sports broadcasts to major events, live media is where real-time magic unfolds. It’s fast, dynamic, and deeply immersive- offering immense potential for AI to elevate and transform the delivery of live media experiences.
At TCS our vision for a live AI platform includes capabilities such as:
- Smarter video highlights and summaries in live production.
- Real-time translation and subtitling.
- Semantic metadata extraction and live search.
- AI-driven content moderation and safety.
- Hyper-personalization and audience engagement.
- Interactive models such as live shopping and contextual ad placements.
Benefits
TCS AI enabled offerings for Media and Entertainment significantly enhance operational speed, efficiency, and creativity while opening new monetization and revenue streams through personalized content and experiences.
These AI powered offerings address the priorities of Media and Entertainment organizations with goals of improved operational efficiency, richer audience engagement, and finding innovative revenue growth and monetization pathways.
- Personalized content and experience: More engaging short-form content summaries personalized to audience preferences, faster content delivery, with interactive content engagement for the end users.
- Contextualized content: Delivered in consumers' preferred languages, accent, voice, and cultural context.
- Automation, efficiencies and improved speed to market: In comparison to non-AI services, these offerings based on our benchmarking is expected to deliver upwards of 40% improvement in efficiency, productivity, and cost reduction.
- Enhanced reach and revenue opportunities: Improved global reach through "glocalized" content, monetization through intelligent repurpose, and robust security and compliance.
TCS Advantage
TCS’ deep domain expertise, technological excellence and AI partnership ecosystem positions it to deliver transformative solutions across the Media and Entertainment value chain.
Beyond enhanced speed, efficiency and productivity, TCS AI enabled offerings for Media and Entertainment will be a strategic innovation and transformation accelerator for Media enterprises embarking on their AI journeys. These AI offerings enable media organizations to deliver seamless, personalized content and viewer experiences, empowering their audiences to discover, choose, and interact with content securely and efficiently.
Adoption of the core AI-powered media offerings will help media enterprises achieve revenue growth through new business and monetization models, better productivity and operational efficiency along with better cost management, effectively addressing the industry’s immediate priorities and challenges.