TCS TwinX™ for Marketers
Reimagine marketing with TwinX™
TCS TwinX™ for Go-To-Market Maximization
Predict. Personalise. Optimise.
Reimagine marketing with TwinX™
Digital transformation is at the forefront of marketing strategies, with 80% of CMOs acknowledging their critical role in driving this change within their organisations. As they navigate the complexities of go-to-market (GTM) strategies, marketers increasingly seek actionable insights derived from extensive data on market dynamics and customer preferences. Without this understanding, businesses risk missing valuable opportunities and are left with inefficient marketing expenses. TCS TwinXTM allows organisations to explore GTM scenarios in a risk-free virtual environment, empowering decision-making and enhancing strategic planning to achieve improved ROI and business outcomes.
Creating successful go-to-market strategies presents enterprises with multifaceted challenges, including:
TCS TwinXTM Go-to-Market Maximization provides a robust solution designed to equip businesses with critical capabilities. Powered by GenAI, the platform enables the creation of a detailed digital twin of the customer base and products, allowing for in-depth simulations of customer behavior and preferences.
By generating correlated insights from both customer and product twins, businesses can uncover meaningful data that shapes their marketing strategies.
Contextual recommendations provide valuable insights on rebranding or refining existing offerings to resonate with evolving customer desires. With the ability to simulate performance across various market models, organisations can identify the optimal fit for their products and target groups while also adjusting their strategies based on competitor behavior and historical trends.
Additionally, TwinXTM features an AI-driven pricing optimisation engine that continuously tests and validates pricing strategies in real time, enabling organisations to respond swiftly to market fluctuations and macroeconomic shifts.
TwinXTM identifies value-based pricing opportunities, ensuring prices align with customers’ perceived value while recognising their willingness to pay.
The solution includes a dynamic pricing workbench that combines predictive analytics, elasticity simulations, and AI-powered recommendations to streamline pricing decisions and governance workflows. Through scenario-based simulations, businesses can maximise margins and refine their pricing strategies based on competitor actions and market dynamics.
The TCS TwinXTM Go-to-Market Maximization offering delivers substantial advantages to organisations. Businesses can experience:
Additional benefits include enhanced lead generation through targeted strategies and the ability to maximise offer uptake and conversions via real-time insights and recommendations. Ultimately, TwinX sets up organisations for sustained growth and impactful marketing efforts.