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Shilpa Rao

Head of Products & Platform- AI powered Strategic Intelligence, TCS Optumera TM Retail Strategic Initiatives Group, TCS

Retailers worldwide are dealing with common challenges

Space Management

  • Shift to online - Focus on curbside pickups
  • Stores as delivery centers •
  • Space to help reduce the supply chain stress


  • Drastic shift in consumer buying behavior
  • Balance variety and availability 
  • Omnichannel assortment

Price & Promotions

  • Margins thinning as operational costs are high
  • Decreasing wallet size, varying demand patterns
  • Balance between profitability in short run vs long term

Supply Chain

  • Varying demand patterns
  • Rapid onboarding new suppliers/new items