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    What we do

    Infrastructure to Intelligence

    Navigate the AI era with confidence. TCS helps you turn AI into a strategic partner that empowers talent, reimagines processes, and accelerates business transformation.

    Unlock enterprise intelligence
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • AI-led Data Centres
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • Industrial Autonomy & Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Infrastructure to Intelligence
  • Industries expand here
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    • TCS Interactive
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    TCS Insights

    Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.

    Start reading now
    • Customer Stories
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    26 Oct 2026 TCS BaNCS at ABA Annual Convention 2026, Salt Lake City, Utah
    25 Oct 2026 TCS at Oracle AI World 2026, Las Vegas
    19 Oct 2026 Meet TCS at OpenText World 2026
    View all

    Recent recognitions

    08 Oct 2026 TCS Recognized as a Leader in Multi-Process Human Resources Outsourcing Services by Everest Group
    06 Oct 2026 NelsonHall Names TCS a Leader in Life and Annuities Operations
    30 Sep 2026 The AI-Native Telco: Transforming the Telecom Value Chain in the AI Era
    View all
    TCS Insights
  • Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
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    • Philippines
    • Republic of Korea
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    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
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    14 Oct 2026 MyState Limited selects TCS BaNCS™ to transform core banking operations
    08 Oct 2026 International Growth and Strategic Wins Underpin TCS’ Q2
    01 Oct 2026 Best Buy’s Global Capability Center in India to transition to TCS
    View all

    Recent News

    13 Oct 2026 TCS partners with Zoho Corp’s ManageEngine to supercharge sovereign cloud adoption in India
    28 Sep 2026 TCS and IEM Kolkata partner to establish an AI-focused Centre of Excellence to advance industry-academia innovation
    17 Sep 2026 TCS launches next-gen system-on-chip design services for automotive and semiconductor companies
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    • Cognitive Business Operations / Solution

    Ensure smooth experience with CX Performance Services

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    Cognitive Business Operations This will open an overlay

    Unlock Business Agility and Future-ready Operations with TCS

    Our Cognitive Business Operations caters to enterprises’ digital transformation needs and helps them achieve business continuity and resilient operations.
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    08 Oct 2026
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    Adopting a Unified Data Fabric for Seamless Operations Integration
    A unified data fabric and an anomaly detection model enable predictive analytics and sees across enterprise operations for optimised decisions and efficiency.
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    31 Jul 2026

    Industry

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    Industries

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     about Industries

    Highlights

    • TCS’ CX Assurance Performance Services drives quality engineering transformation for enterprises with a comprehensive platform that is tool-agnostic and non-intrusive. 

    • The solution delivers on accelerated agility, optimization, and a holistic shift in approach from quality assurance to quality engineering. 

    • Our intelligent platforms, robust ecosystems, and rich experience in pioneering AI in the assurance industry will help you achieve your quality engineering goals. 

    In this article

    Overview   inpage
    Solution   inpage
    Benefits   inpage
    TCS Advantage   inpage
    Overview inpage
    Solution inpage
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    In this articleinpage
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    Overview Solution Benefits TCS Advantage

    Overview

    TCS’ CX Assurance Performance Services helps enterprises realize robust application performance for an optimal customer experience. 

    Organizations are keen to track and analyze usage patterns and customer experience across omnichannel environments. A major challenge in this endeavor is the non-availability of reliable insights to measure customer experience maturity. 

    This lack of clarity often impedes enterprises in adopting the right strategy for optimization. A core aspect of reliable data lies in the assessment and monitoring of performance for applications that are customer-facing. 

    Solution

    Our platform-driven solution assesses, improves, and continuously monitors the performance of your applications.

    We provide quality engineering services for customer experience applications using a tool-agnostic platform that encompasses:

    • Architecture and design review for performance and scalability. 

    • Deep-dive bottleneck analysis.

    • Code profiling and optimization.

    • Site reliability/chaos engineering.

    • On-demand performance testing.

    • Holiday readiness performance testing.

    • Cloud migration performance testing (rehost, refactor, replatform).

    Benefits

    Maximize customer experience with robust application performance led by our CX Assurance Performance Services.

    • Enhance business outcomes: Machine-led and on-demand quality engineering services deliver superior experiences resulting in increased customer visits, lesser bounce rates, and higher conversions.

    • Minimize capital expenditure: Avail our solution, based on a self-service and zero capex platform (with embedded automation) in a ‘pay-as-you-go’ model to enjoy first time right quality.

    • Improve productivity: Up to 70% improvement in productivity of report generation and 20% overall improvement in productivity through life cycle automation.

    The TCS Advantage 

    An industry first—a machine-driven approach that maximizes customer experience by improving application performance. 

    Our innovation and industry experience allows you to gain:

    • Flexible, modular solutions—our outcome-driven platform is tool agnostic and modular with a pay-as-you-go and catalog-driven model. 
    • In-built integration with industry-leading performance testing tools.
    • End-to-end performance test orchestration with parallel performance test executions.

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