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Cognitive Business Operations / Solution
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Cognitive Business Operations
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Unlock Business Agility and Future-ready Operations with TCS
Our Cognitive Business Operations caters to enterprises’ digital transformation needs and helps them achieve business continuity and resilient operations.
Related Insights
Using next-gen tech like artificial intelligence, generative, and agentic AI, we help brands deliver hyper-personalized experiences to elevate customer journeys.
Solution
16 Apr 2025
This blog explains how mortgage lending is evolving in the metaverse, creating new opportunities in virtual assets and digital property markets. Learn more.
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10 Jan 2025
TCS was at SSOW 2025 to showcase its global business services capabilities and how its generative and agentic AI-powered solutions are driving business process transformation.
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24 Feb 2025
Industry
Highlights
TCS’ CX Assurance Performance Services drives quality engineering transformation for enterprises with a comprehensive platform that is tool-agnostic and non-intrusive.
The solution delivers on accelerated agility, optimization, and a holistic shift in approach from quality assurance to quality engineering.
Our intelligent platforms, robust ecosystems, and rich experience in pioneering AI in the assurance industry will help you achieve your quality engineering goals.
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Overview
TCS’ CX Assurance Performance Services helps enterprises realize robust application performance for an optimal customer experience.
Organizations are keen to track and analyze usage patterns and customer experience across omnichannel environments. A major challenge in this endeavor is the non-availability of reliable insights to measure customer experience maturity.
This lack of clarity often impedes enterprises in adopting the right strategy for optimization. A core aspect of reliable data lies in the assessment and monitoring of performance for applications that are customer-facing.
Solution
Our platform-driven solution assesses, improves, and continuously monitors the performance of your applications.
We provide quality engineering services for customer experience applications using a tool-agnostic platform that encompasses:
Architecture and design review for performance and scalability.
Deep-dive bottleneck analysis.
Code profiling and optimization.
Site reliability/chaos engineering.
On-demand performance testing.
Holiday readiness performance testing.
Cloud migration performance testing (rehost, refactor, replatform).
Benefits
Maximize customer experience with robust application performance led by our CX Assurance Performance Services.
Enhance business outcomes: Machine-led and on-demand quality engineering services deliver superior experiences resulting in increased customer visits, lesser bounce rates, and higher conversions.
Minimize capital expenditure: Avail our solution, based on a self-service and zero capex platform (with embedded automation) in a ‘pay-as-you-go’ model to enjoy first time right quality.
Improve productivity: Up to 70% improvement in productivity of report generation and 20% overall improvement in productivity through life cycle automation.
The TCS Advantage
An industry first—a machine-driven approach that maximizes customer experience by improving application performance.
Our innovation and industry experience allows you to gain:
- Flexible, modular solutions—our outcome-driven platform is tool agnostic and modular with a pay-as-you-go and catalog-driven model.
- In-built integration with industry-leading performance testing tools.
- End-to-end performance test orchestration with parallel performance test executions.
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Transformation starts here
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