Perpetually Adaptive Enterprise
At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
- Banking
- Capital Markets
- Consumer Packaged Goods and Distribution
- Communications, Media, and Information Services
- Education
- Energy, Resources, and Utilities
- Healthcare
- High Tech
- Insurance
- Life Sciences
- Manufacturing
- Public Services
- Retail
- Travel and Logistics
- Artificial Intelligence and Data & Analytics
- Cloud
- Cognitive Business Operations
- Consulting
- Cybersecurity
- Enterprise Solutions
- IoT and Digital Engineering
- Network Solutions and Services
- TCS Interactive
- Sustainability Services
Perpetually Adaptive Enterprise
Industries
expand here
Services
expand here
Products and Platforms
expand here
Research & Innovation
expand here
About Us
We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
Discover why customers choose TCS
We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
Upcoming events
27 Dec 2025
TCS at Guidewire Connections 2025
01 Dec 2025
TCS at AWS re:Invent 2025
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Want to be a global change-maker? Join our team.
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
Recent News
View all
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Services
Data and Analytics
This will open an overlay
Smart Data for AI: Building Agile, AI-ready Ecosystems
With data taking center stage and driving AI’s potential, learn how a strong data estate and actionable insights enable future-ready, intelligent enterprises.
Related Insights
Download the TCS ESSEC Business School Study to understand the power of data and the correlation between data and analytics maturity and business performance.
Blog
15 Nov 2022
Read how TCS A&I Sustainability Analytics services paves the path to sustainable business strategy and operations and address the enterprise value chain.
White Paper
22 Jun 2022
Read how TCS Datom™ breaks down business challenges and helps create comprehensive data and analytics strategies to accelerate business outcomes.
Solution
05 Sep 2022
Highlights
- As enterprises look to transforming their sales and marketing portfolios, customer engagement can be affected due to misdirected targeting efforts and duplication in marketing campaigns.
- TCS Sales and Marketing Analytics enable hyper-personalized customer experiences with marketing channel optimization through digital adoption and multi-channel contextual marketing.
In this article
Back to top
Go to top
In this articleinpage
Go to top
Challenge
As enterprises look to transforming their sales and marketing portfolios, customer engagement can be affected due to misdirected targeting efforts and duplication in marketing campaigns. This can result in unnecessary marketing costs because the same customer pool is being targeted multiple times. Further, the absence of a unified customer view and aligned multi-channel marketing efforts can decrease conversion rates and lead to high customer churn. Customers also become disengaged when targeted for the wrong product, reducing customer loyalty, and making the campaign less effective.
Solution
TCS Sales and Marketing Analytics enable hyper-personalized customer experiences with marketing channel optimization through digital adoption and multi-channel contextual marketing. The solution facilitates data-driven analytical interventions across customer life cycle and ensures customer retention and low churn rate. Key features include:
- Next-best action framework: Achieve hyper-personalization and customer experience enhancement through a dynamic recommendation engine
- Campaign optimizer: Maximize ROI and minimize costs
- Customer retention index: Integrate multiple objective evolutionary algorithms for customer retention by supporting proactive and reactive mitigation efforts
- Channel attribution: Allocate optimum marketing budgets across different channels
- Pricing optimizer: Support different risk-based and incentive-oriented pricing actions
- Logfile analyzer: Drive real-time prediction and prevention actions on user transactions
- Asset allocation framework: Enhance customer experience, maximize revenue, and minimize volatility of wealth portfolios with reusable algorithms or assets
Benefits
With TCS’ Sales and Marketing Analytics, enterprises can benefit from:
- 40-60% increase in sales with framework-driven prioritized prospect list for multiple channels
- 60-80% lower marketing costs and improved conversions with the elimination of duplicate campaigns and redundant messaging
- Higher customer satisfaction through targeted offers, services, and products that are need-based and need-aligned, resulting in lower complaints
- Reduced turnaround time by capturing customers’ digital footprints and service preferences, and providing customized products and recommendations
- Increased employee engagement and productivity with customized campaigns for outbound contact programs
Related reading
1/4
Data and Analytics
TCS Datom™: Enhancing data & analytics capabilities
Solution
|
05 Sep 2022
Opens in new tab
2/4
Data and Analytics
Enterprise innovation with TCS Business Analytics Solutions
Solution
|
21 Jul 2022
Opens in new tab
3/4
Data and Analytics
TCS Dexam: Data Democratization & Monetization for Greater Value
Solution
|
15 Jul 2022
Opens in new tab
4/4
Data and Analytics
Modernize your data centers with TCS Daezmo™
Solution
|
08 Jun 2022
Opens in new tab
Let’s make the cloud connect
No matter where you are on your cloud journey, we can help you get maximum value from it.
Talk to our expertsFind out more
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?