As enterprises look to transforming their sales and marketing portfolios, customer engagement can be affected due to misdirected targeting efforts and duplication in marketing campaigns. This can result in unnecessary marketing costs because the same customer pool is being targeted multiple times. Further, the absence of a unified customer view and aligned multi-channel marketing efforts can decrease conversion rates and lead to high customer churn. Customers also become disengaged when targeted for the wrong product, reducing customer loyalty, and making the campaign less effective.
TCS Sales and Marketing Analytics enable hyper-personalized customer experiences with marketing channel optimization through digital adoption and multi-channel contextual marketing. The solution facilitates data-driven analytical interventions across customer life cycle and ensures customer retention and low churn rate. Key features include: