Skip to main content
Skip to footer


Zain needed to upgrade its CRM to improve subscriber on-boarding and management


Zain’s existing Oracle-based CRM system was unstable and difficult to navigate. This created process bottlenecks when it came to onboarding new subscribers. With no scalable territory management feature in place, the system was unable to provide visibility into opportunities and the revenue pipeline. The sales team faced delays during deal closures or addressing missed opportunities due to the absence of an alert and escalation mechanism. The team was also dependent on a manual pricing system which increased closure cycle time. 




TCS adopted a 5D approach to transform and automate Zain’s sales force capabilities


At the outset of the engagement, TCS extensively studied the existing system landscape in close collaboration with Zain’s stakeholders to identify root causes and prioritize issues. Post analysis, T – reducing overall lead conversion turnaround time. By replacing the manual pricing system with an auto pricing feature, we enabled the telecom major’s sales team to strengthen and streamline key account manager (KAM) assignment, reassignment, and escalation processes. TCS further rationalized and improved the CRM’s user interface by removing field repetitions and redundant data entry points. Zain’s CRM platform was augmented by integrating it with productivity enablers such as Google Maps, Outlook, and daily performance tracker, which in turn enhanced overall operational efficiency.


TCS has played an instrumental role in improving our sales capabilities across geographies

Irfan Abdulgafor, General Manager Technology Core, Zain KSA

what made this happen


TCS Enterprise Navigator is an integrated consulting framework with organizational change management abilities to help with business digital transformation.


With TCS Crystallus™ solutions, read how firms can embark on the digital transformation journey, enhance customer experience, and accelerate time-to-market.


Derive faster time to market and enhance performance with TCS Crystallus on Oracle Cloud. Learn more about our pre-configured industry solutions.


Built on Salesforce Industries, TCS’ solution helps enterprises adopt digital initiatives & specific innovations for enhanced performance & business agility. 


Read how TCS ConvertCore defines SAP S/4HANA conversion roadmap and helps enterprises embark on a digital transformation journey to drive business value