Skip to main content
Skip to footer
Click here or press enter to go to homepage Click here or press enter to go to homepage
  • What we do
  • Who we are
  • Insights
  • Careers
  • Newsroom
  • Investors
  • Worldwide
Contact us
tata.com logotata.com logoOpen in New Tab
  • Overview Press tab for submenu items

    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
  • Industries
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
Overview
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Alliances
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Alliances
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Our Brand
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Metaverse
      • Sustainability
      • Cybersecurity
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics expand here
    • Metaverse
    • Sustainability
    • Cybersecurity
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      03 Jun 2025 Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernize Airline Operations with AI-led Solutions
      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      View all
    • News alerts

      Recent News

      12 Jun 2025 TCS and NVIDIA Collaborate to Design AI Native Solutions for the Telecom Sector
      10 Jun 2025 TCS Recognized as 2025 Databricks Delivery Excellence Partner of the Year
      05 Jun 2025 Points of Light Names TCS One of the 50 Most Community-Minded U.S. Companies
      View all
    • Analyst recognition

      Recent recognitions

      10 Jun 2025 TCS BaNCS Positioned as a Leader in the Gartner® Magic Quadrant™ for Retail Core Banking Systems, Europe
      26 May 2025 TCS Recognized as a Leader in Managed Detection and Response Services by Everest Group
      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      View all
    • Events

      Upcoming events

      10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, Australia
      23 Jun 2025 TCS at HPE Discover Las Vegas 2025
      18 Jun 2025 Sustainability: The Evolution Driving Business Growth
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Investor FAQs
      • eTDS Portal
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
    • Worldwide Press tab for submenu items

      Global knowledge. Local support

      At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.

      Discover more
    • Global
      • Asia Pacific
      • Australia and New Zealand
      • Europe
      • India
      • Middle East and Africa
      • North America
      • United Kingdom
    • Localized
      • China
      • France
      • Germany
      • Japan
      • Netherlands
      • Sweden
    Overview
  • Global expand here
    • Asia Pacific
    • Australia and New Zealand
    • Europe
    • India
    • Middle East and Africa
    • North America
    • United Kingdom
  • Localized expand here
    • China
    • France
    • Germany
    • Japan
    • Netherlands
    • Sweden
  • Click here or press enter to go to homepage Click here or press enter to go to homepage Opens in new tab tata.com logo tata.com logoOpen in New Tab Search
    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
      • TCS AI WisdomNext™
    Overview
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Alliances
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Alliances
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Our Brand
  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Metaverse
      • Sustainability
      • Cybersecurity
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics expand here
    • Metaverse
    • Sustainability
    • Cybersecurity
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      03 Jun 2025 Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernize Airline Operations with AI-led Solutions
      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      View all
    • News alerts

      Recent News

      12 Jun 2025 TCS and NVIDIA Collaborate to Design AI Native Solutions for the Telecom Sector
      10 Jun 2025 TCS Recognized as 2025 Databricks Delivery Excellence Partner of the Year
      05 Jun 2025 Points of Light Names TCS One of the 50 Most Community-Minded U.S. Companies
      View all
    • Analyst recognition

      Recent recognitions

      10 Jun 2025 TCS BaNCS Positioned as a Leader in the Gartner® Magic Quadrant™ for Retail Core Banking Systems, Europe
      26 May 2025 TCS Recognized as a Leader in Managed Detection and Response Services by Everest Group
      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      View all
    • Events

      Upcoming events

      10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, Australia
      23 Jun 2025 TCS at HPE Discover Las Vegas 2025
      18 Jun 2025 Sustainability: The Evolution Driving Business Growth
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
  • Investors
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Investor FAQs
      • eTDS Portal
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Worldwide
    • Worldwide Press tab for submenu items

      Global knowledge. Local support

      At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.

      Discover more
    • Global
      • Asia Pacific
      • Australia and New Zealand
      • Europe
      • India
      • Middle East and Africa
      • North America
      • United Kingdom
    • Localized
      • China
      • France
      • Germany
      • Japan
      • Netherlands
      • Sweden
    Overview
  • Global expand here
    • Asia Pacific
    • Australia and New Zealand
    • Europe
    • India
    • Middle East and Africa
    • North America
    • United Kingdom
  • Localized expand here
    • China
    • France
    • Germany
    • Japan
    • Netherlands
    • Sweden
  • Contact us
    tata.com logo tata.com logo Opens in new tab
    Top Results
    Showing
    10
    01 - 07
    • IoT and Digital Engineering
    • Case Study

    Toyo Tires rolls out servitization with TCS’ help

    Share Toyo Tires Pioneers the Tire-as-a-Service Business Model
    Linkedin
    X
    Facebook
    Email
    copied

    You have these already downloaded

    We have sent you a copy of the report to your email again.

    Services

    IoT and Digital Engineering This will open an overlay

    Bringing Together IoT and Digital Engineering to Create Rich Experiences

    Learn how TCS’ solutions powered by IoT, artificial intelligence, and digital engineering help build purpose-driven, resilient, and sustainable enterprises.
    Learn More
     about Bringing Together IoT and Digital Engineering to Create Rich Experiences
    bringing-life-web
    Related Insights
    TCS Bringing Life to Things Podcast: When IoT Meets New Tech
    In the debut episode of the podcast, we explore how tech like IoT and generative AI accelerate digital transformation and enterprise innovation. Tune in now.
    Podcast
    30 May 2025
    Monetizing Function on Demand in a Connected Vehicle Ecosystem
    Learn how FoD platforms can help reshape the automotive industry and empower OEMs to unlock new revenue streams, future-proof their business, and enhance CX.
    White Paper
    11 Jun 2025
    Transitioning Towards Servitization with a Readiness Approach
    A servitization readiness approach enables enterprises to plan their transition and navigate AI-driven service ecosystems for better CX and business continuity.
    Blog
    11 Jun 2025

    Highlights

    • In this case study, Forrester highlights how TCS helped Toyo Tires digitize its knowledge base to deliver timely insights and define its tire-as-a-service business.
    • To become a digital business innovator, Toyo Tires collaborated with strategic partner TCS.
    • To evolve and stay relevant, Toyo Tires decided to adopt market-leading business models to become more adaptive, creative, and resilient.

    In this article

    Overview   inpage
    Challenge   inpage
    Solution   inpage
    Benefits   inpage
    Overview inpage
    Challenge inpage
    Solution inpage
    Benefits inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Overview Challenge Solution Benefits

     

    Overview

    Shifting from manufacturing products to services requires new capabilities, new infrastructure, and a fusion of IT and operating technology expertise.

    Forrester recently published a report highlighting Toyo Tires’ path to digital innovation in collaboration with strategic partner Tata Consultancy Services.

    When Toyo Tires realized it needed to evolve to stay relevant, the company decided to adopt market-leading business models to become more adaptive, creative, and resilient. To embark on its path to becoming a digital business innovator, Toyo Tires worked together with TCS.


     

    Working with TCS, Toyo Tires developed the digital capabilities to create value-added services and pioneer the tire-as-a-service business model.

     

    Challenge

    Toyo Tires, whose business is all about tires, had little client feedback on how its products performed.

    To change this, it needed to use a variety of innovation practices. This included:

    • Digitizing its knowledge of tire performance and maintenance to generate more timely insights. 

    • Defining its tire-as-a-service business model and piloting it with some commercial clients. 

     

    Solution

    A data insights and service-based business model.

    To generate predictive insights and develop new ‘tire-as-a-service’ business models, Toyo needed to first digitize its data gathering process. Toyo applied five innovation competencies outlined in Forrester’s innovation toolkit for technology leaders:

    • Innovate at the core of business: Toyo leveraged predictive modeling to develop and launch innovative, value-added services around tire performance and safe driving.

    • Develop a test-and-learn culture to spark innovation: It collaborated across all departments to overcome resistance to change. 

    • Create a home for innovation initiatives: The company established a digital transformation headquarters to bring together existing innovation initiatives that could drive digital transformation across the organization.

    • Leverage co-innovation partners and build an ecosystem: Toyo partnered with multiple technology and service providers to build an ecosystem that could help it create a new business model.

    • Build expertise on digital and emerging technologies: The tires major built entirely new capabilities and expertise in analytics, predictive modeling, cloud, and data management to chart a robust course for its transformation and innovation endeavors.

     

    Benefits

    Creating value for itself and customers.

    Toyo Tires successfully validated the value proposition and reception of its tire-as-a-service model. With the new business model, it could increase safety for its customers, ensure real-time tire pressure monitoring, and faster tire replacement and maintenance.

    Working with TCS, Toyo could evolve as a digital service provider. By offering Toyo Connect as a value-added service bundle, customers could understand tire condition in real-time and make maintenance decisions based on actual wear and tear.

    Read Forrester’s complete report here.

    What made this happen

    Leverage our digital engineering expertise to provide superior customer experiences and take software-defined, AI-embedded, intelligent products to market faster.

    Power your servitization journey to create greater customer value and new revenue streams with reliable products and services.

    Gain a competitive advantage with improved productivity, operational efficiency, and resilience from connected plants.


     

    Related reading

    1/4
    IoT and Digital Engineering

    Monetizing Function on Demand in a Connected Vehicle Ecosystem

    White Paper | 11 Jun 2025   Opens in new tab
    2/4
    IoT and Digital Engineering

    TCS Bringing Life to Things Podcast: When IoT Meets New Tech

    Podcast | 30 May 2025   Opens in new tab
    3/4
    IoT and Digital Engineering

    TCS Connected Products, Platform and Servitization

    Solution | 09 May 2025   Opens in new tab
    4/4
    IoT and Digital Engineering

    Juniper Networks Elevates CX with Ready-to-deploy Validated Designs

    Case Studies | 08 May 2025   Opens in new tab

    Change begins here

    Ready to secure your digital estate?

    Talk to our experts
    Tata consultancy services
    ©2025 TATA Consultancy Services Limited
    ©2025 TATA Consultancy Services Limited
    • Privacy Notice
    • Cookie Policy
    • Accessibility Declaration
    • Disclaimer
    • Security Policy
    • California Notice at Collection
    • Customize Cookies
    More
    • FacebookOpen in New Tab Facebook
    • YoutubeOpen in New Tab Youtube
    • Twitter-XOpen in New Tab Twitter-X
    • InstagramOpen in New Tab Instagram
    • linkedinOpen in New Tab linkedin
    Contact Contact Press Enter to open an overlay
    What’s on your mind?
    We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
    Request for Services
    Investor information
    Media contacts
    Looking for something else?
    Analyst relations
    CSR
    Partnership
    Website feedback
    Accessibility Adjustments

    Theme

    Font size

    A
    DEFAULT
    A

    Line height

    DEFAULT