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Where adaptability meets advantage

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
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    What we do

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
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  • Europe and UK expand here
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  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
    View all
    Find the latest news about TCS
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    Top Results
    Showing
    10
    01 - 07
    • IoT and Digital Engineering
    • Case Study

    Toyo Tires rolls out servitization with TCS’ help

    Share Toyo Tires Pioneers the Tire-as-a-Service Business Model
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    Services

    IoT and Digital Engineering This will open an overlay

    Bringing Together IoT and Digital Engineering to Create Rich Experiences

    Learn how TCS’ solutions powered by IoT, artificial intelligence, and digital engineering help build purpose-driven, resilient, and sustainable enterprises.
    Learn More
     about Bringing Together IoT and Digital Engineering to Create Rich Experiences
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    TCS at Realize LIVE: Discussing technology and digital transformation
    At the event, TCS led conversations on digital technologies, AI, and Automation and how our solutions help unlock AI powered Connected Digital Enterprise.
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    Sensor-to-Cloud IoT platforms are transforming physical assets into smart assets, enhancing efficiency, enabling servitization, and creating new revenue models.
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    29 Jul 2022

    Highlights

    • In this case study, Forrester highlights how TCS helped Toyo Tires digitize its knowledge base to deliver timely insights and define its tire-as-a-service business.
    • To become a digital business innovator, Toyo Tires collaborated with strategic partner TCS.
    • To evolve and stay relevant, Toyo Tires decided to adopt market-leading business models to become more adaptive, creative, and resilient.

    In this article

    Overview   inpage
    Challenge   inpage
    Solution   inpage
    Benefits   inpage
    Overview inpage
    Challenge inpage
    Solution inpage
    Benefits inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Overview Challenge Solution Benefits

     

    Overview

    Shifting from manufacturing products to services requires new capabilities, new infrastructure, and a fusion of IT and operating technology expertise.

    Forrester recently published a report highlighting Toyo Tires’ path to digital innovation in collaboration with strategic partner Tata Consultancy Services.

    When Toyo Tires realized it needed to evolve to stay relevant, the company decided to adopt market-leading business models to become more adaptive, creative, and resilient. To embark on its path to becoming a digital business innovator, Toyo Tires worked together with TCS.


     

    Working with TCS, Toyo Tires developed the digital capabilities to create value-added services and pioneer the tire-as-a-service business model.

     

    Challenge

    Toyo Tires, whose business is all about tires, had little client feedback on how its products performed.

    To change this, it needed to use a variety of innovation practices. This included:

    • Digitizing its knowledge of tire performance and maintenance to generate more timely insights. 

    • Defining its tire-as-a-service business model and piloting it with some commercial clients. 

     

    Solution

    A data insights and service-based business model.

    To generate predictive insights and develop new ‘tire-as-a-service’ business models, Toyo needed to first digitize its data gathering process. Toyo applied five innovation competencies outlined in Forrester’s innovation toolkit for technology leaders:

    • Innovate at the core of business: Toyo leveraged predictive modeling to develop and launch innovative, value-added services around tire performance and safe driving.

    • Develop a test-and-learn culture to spark innovation: It collaborated across all departments to overcome resistance to change. 

    • Create a home for innovation initiatives: The company established a digital transformation headquarters to bring together existing innovation initiatives that could drive digital transformation across the organization.

    • Leverage co-innovation partners and build an ecosystem: Toyo partnered with multiple technology and service providers to build an ecosystem that could help it create a new business model.

    • Build expertise on digital and emerging technologies: The tires major built entirely new capabilities and expertise in analytics, predictive modeling, cloud, and data management to chart a robust course for its transformation and innovation endeavors.

     

    Benefits

    Creating value for itself and customers.

    Toyo Tires successfully validated the value proposition and reception of its tire-as-a-service model. With the new business model, it could increase safety for its customers, ensure real-time tire pressure monitoring, and faster tire replacement and maintenance.

    Working with TCS, Toyo could evolve as a digital service provider. By offering Toyo Connect as a value-added service bundle, customers could understand tire condition in real-time and make maintenance decisions based on actual wear and tear.

    Read Forrester’s complete report here.

    What made this happen

    Leverage our digital engineering expertise to provide superior customer experiences and take software-defined, AI-embedded, intelligent products to market faster.

    Power your servitization journey to create greater customer value and new revenue streams with reliable products and services.

    Gain a competitive advantage with improved productivity, operational efficiency, and resilience from connected plants.


     

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