Coimbatore, April 6, 2017: Young India is growing up immersed in advanced technology. The TCS Youth Survey is one of the largest studies in the country that captures the Digital habits of children between the age group of 12-18 years. Generation Z (Gen Z) is defined as the group born after 1995 – the current youth generation. Below are some of the technology-related survey results from Coimbatore.
1. Tech toys get cooler
While Smart Phones (18%) and desktop/Laptops (12%) still considered the most important gadgets amongst Coimbatore GenZ, latest technology gadgets like Smart Watches (10%), Gaming Consoles & VR headsets (7%) show high future purchase intention amongst Coimbatore GenZ.
2. Constantly Connected
57% students primarily use internet through 3G/4G connection on their smartphones, followed by 46% using internet at home through fixed line/Wi-Fi. This is an interesting trend observed in Coimbatore where mobile internet access supersedes fixed line internet access. This is due to the increasing need to be connected wherever one is.
3. Coimbatore City gamers
A lot of the web content is consumed through a wide range of apps available for various purposes. Gaming apps were found to be the most popular (48%) amongst Coimbatore teens, followed by Instant messaging apps (47%). Entertainment apps (36%), followed by Educational apps (35%) are emerging as the next most popular app choices among the students in the city.
4. Mediums change, hobbies don’t
An interesting observation was that, continuing their love for games, technology savvy boys opt for gaming apps (51%) as the most used apps. On the other hand, girls in Coimbatore opted for educational apps and instant messaging apps (39%) as the most used apps.
5. Facebook rules
While Coimbatore teens were found to be simultaneously active on multiple social media platforms, Facebook clearly rules (40%) continuing as the most popular social media followed by distant Google Plus (12%). Instagram (6%) and Twitter (5%) are slowly gaining popularity.
6. Virtual Friends or Strangers?
Social media being an important medium for interaction amongst the youth today, there is no surprise in the fact that these sites also play an important role in maintaining friendships. The surprising fact is that Family/relatives (11%) are at the bottom when it comes to maintaining friendships on social media while maintaining friendship with Someone they have never known (33%) topping the chart. 25% of the teenagers in Coimbatore have made more than 100 friends through social media sites.
7. Insta-famous
The younger generations now look at different social media platforms like Facebook, Instagram, Twitter etc. to worship their idols. Coimbatore teens follow film personalities (43%) on social media, followed by sports stars (39%). Another interesting trend observed was Youtube celebrities / channels being closely followed by (21%) of the respondents.
8. Responsible generation
Parents and teachers can now relax as 55% of the respondents use internet for completing school assignments. This was followed by instant messaging (54%) and playing / downloading games at (50%).
9. This is temporary, we will be back
Almost4/5th (81%) of the teens have deleted / deactivated their Social media account sometime presumably feeling that it is a waste of time (19%) followed by under parent’s instructions (11%) and finding it irrelevant (6%).
10. Coimbatore, Engineering city of India
Students are highly influenced by IT Tycoons & scientists like Abdul Kalam, Steve Jobs, Bill Gates, Satya Nadella, Sunder Pichai etc. probably that is getting attributed into their dream job mainly Engineering.
Suresh Raman, Head of TCS Chennai & Coimbatore Operations says, “Digital Technology is redefining the way young India connects, pursues hobbies and accesses information through smart gadgets and apps. The TCS annual survey of students across the country provides glimpses of tech habits & preferences of tomorrow’s professionals. Our survey reveals that Generation Z of Coimbatore adopts the newer digital technologies with ease and is hyper-connected digitally. During many recent events, Coimbatore Gen Z has displayed its digital mastery beyond personal & official purposes, leveraging digital medium for connecting to a larger population for social causes. Hence, I’m not surprised that the Gen Z of Coimbatore wants the city to continue as “the Engineering hub”.
About TCS GenZ Survey
TCS GenZ Survey 2016-17 was undertaken during the TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenZ Survey 2016-17 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.
About Tata Consultancy Services Ltd (TCS)
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