Marketing Technology Insights - Sept 3, 2019
“There’s a perfect storm of disruption that will force traditional banks to change”, says Suman Mahalanabis, Director of Product Management at TCS Digital Software & Solutions Group. In an interview with Marketing Technology Insights, he explained that several factors will spell a sea change in how banks manage the cornerstone of digital transformation–the customer experience.
“Today, banks must logically weave each and every interaction along the customer journey – including ones with ecosystem partners – into seamless, highly-personalized and connected experiences that tell their brand story. Delivering connected banking experiences is vital to helping customers view their bank as a partner in building a healthier financial lifestyle,” said Mahalanabis.
Read the complete article here