Highlights
A way to connect
Gone are the days when running was an individual sport. While athletes still compete on their own, most have family, friends and sponsors following their exploits from near and far.
At TCS Lidingöloppet 2023, your supporters can now get even closer to you during the run — courtesy of Tata Consultancy Services (TCS), the main sponsor and official technology partner.
Tech-enabled events
We use digital technology to solve problems for our business customers. And it’s no different when it comes to our sports sponsorship.
We have created many innovations for the global running events TCS sponsors, including the London Marathon, the New York City Marathon and Lidingöloppet itself.
This year at TCS Lidingöloppet, we are using our tech expertise to power the official event app and create personalised videos for runners to share their race experience with others.
The TCS Lidingöloppet app
The TCS Lidingöloppet app—available to download free on Google Play and the Apple App Store—aims to provide a unique race experience for runners, their supporters, and spectators.
It can provide all the information you’ll need before and during the race, whether as a runner or a supporter. The app helps participants and spectators get around on race day, featuring race and transport information, as well as expert tips and advice. An FAQ section is always on hand to answer questions about the event, and an SOS function is available in case of race-day emergencies.
As a runner, you can easily map your progress around the course, adjusting your performance to meet target times. You can also share your bib details with supporters, allowing them to track your progress on the app and cheer you on. You can capture and share selfies directly from the app using a specially designed TCS Lidingöloppet frame that displays your final race time.
A unique race experience
The TCS Trail
While your supporters can’t follow you visually every step of the way, the popular TCS Trail course is back this year so that you can capture at least part of your adventure on video for them.
The TCS Trail is a 50m-long parallel track situated after Lidingövallen, equipped with cameras that capture each runner from multiple angles. These sequences are later compiled into a personalised video – starring you – and then sent to you via SMS and email just after you cross the finish line. You can freely share the film on social networks, video sites and other outlets to immortalise your race.
At last year’s race, more than half of all participating athletes chose to run the TCS Trail.
Choosing the TCS Trail is free of charge and does not require registration. Runners can decide to participate while they are on the course.
We strongly believe investing in sport not only drives business value but also fosters the changes required to make society more equitable, inclusive, and sustainable. By combining the unifying power of sport with the ability to innovate and grow people’s skills, we aim to ensure everyone can thrive in the digital future.
Your adventure on video