A way to connect
Gone are the days when running was an individual sport. While athletes still compete on their own, most have family, friends and sponsors following their exploits from near and far.
At TCS Lidingöloppet 2023, your supporters can now get even closer to you during the run — courtesy of Tata Consultancy Services (TCS), the main sponsor and official technology partner.
We use digital technology to solve problems for our business customers. And it’s no different when it comes to our sports sponsorship.
We have created many innovations for the global running events TCS sponsors, including the London Marathon, the New York City Marathon and Lidingöloppet itself.
This year at TCS Lidingöloppet, we are using our tech expertise to power the official event app and create personalised videos for runners to share their race experience with others.
The TCS Lidingöloppet app
It can provide all the information you’ll need before and during the race, whether as a runner or a supporter. The app helps participants and spectators get around on race day, featuring race and transport information, as well as expert tips and advice. An FAQ section is always on hand to answer questions about the event, and an SOS function is available in case of race-day emergencies.
As a runner, you can easily map your progress around the course, adjusting your performance to meet target times. You can also share your bib details with supporters, allowing them to track your progress on the app and cheer you on. You can capture and share selfies directly from the app using a specially designed TCS Lidingöloppet frame that displays your final race time.
A unique race experience