TCS’ PSI: Flexible, Full-service, & End-to-end Innovation Solutions

Highlights

84% of managers agree that innovation is critical to their strategy and 80% of managers see their current business growth models at risk
Only 6% of executives are happy with their innovation performance.

Challenge

84% of managers agree that innovation is critical to their strategy and 80% of managers see their current business growth models at risk. Businesses must innovate to capture new opportunities.

Only 6% of executives are happy with their innovation performance. Innovation success requires money, time, and skills to beat competitors. But those who invest in innovation often fall short of their ambitions. How can businesses innovate rapidly, reliably, and repeatedly?

Solution

This is where the Product and Service Innovation (PSI) comes in. This service offering’s blend of strategy and experience speeds up and de-risks innovation with a comprehensive innovation solution.

Experience-led: To understand your challenge from the inside out, our design, marketing, and content experts collaborate with your team through detailed interviews and interactive workshops to quickly identify the problems and come up with the most promising potential solutions.
Strategic: To understand your challenge from the outside in, we conduct deep secondary research to position your innovation needs within the broader competitive environment. We bring in global technology and product licensing to expand your innovation evaluations.

Benefits

The offering is flexible, full-service, and end-to-end
In-depth research and unmatched technical implementation with services across technologies and industries
Complete assistance in design, customer experience, digital marketing advisory, and digital transformation

end-to-end service

Our team has you covered from in-depth discovery through unmatched technical implementation.
We’ve experience across the full range of modern technologies.
Our services span diverse industries, including design, customer experience, digital marketing advisory, and digital transformation.

Where adaptability meets advantage

With you for the long run

Our Thought Leadership Institute

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

Where adaptability meets advantage

With you for the long run

Our Thought Leadership Institute

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

Just 6% executives happy with their innovation performance

Highlights

In this article

Challenge

Solution

Benefits

end-to-end service

Where adaptability meets advantage

With you for the long run

Our Thought Leadership Institute

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

Highlights

In this article

Challenge

Solution

Benefits

end-to-end service

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