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    What we do

    Infrastructure to Intelligence

    Navigate the AI era with confidence. TCS helps you turn AI into a strategic partner that empowers talent, reimagines processes, and accelerates business transformation.

    Unlock enterprise intelligence
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • AI-led Data Centres
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • Industrial Autonomy & Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Infrastructure to Intelligence
  • Industries expand here
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    • Consumer Packaged Goods and Distribution
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    • Healthcare
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    • Insurance
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    • Manufacturing
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  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • AI-led Data Centres
    • Cloud
    • Cognitive Business Operations
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    • Cybersecurity
    • Enterprise Solutions
    • Industrial Autonomy & Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    TCS Insights

    Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.

    Start reading now
    • Customer Stories
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    26 Oct 2026 TCS BaNCS at ABA Annual Convention 2026, Salt Lake City, Utah
    25 Oct 2026 TCS at Oracle AI World 2026, Las Vegas
    18 Oct 2026 MedTech Conference 2026: The Future of Intelligent Healthcare
    View all

    Recent recognitions

    30 Sep 2026 The AI-Native Telco: Transforming the Telecom Value Chain in the AI Era
    28 Sep 2026 TCS Named a Leader in Worldwide Oracle Implementation Services
    18 Sep 2026 Celent’s Market Study Report on Digital-only Banks in the Middle East
    View all
    TCS Insights
  • Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
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    Recent Press Releases

    23 Sep 2026 TCS renews title partnership with Jaguar TCS Racing and expands role as official AI partner ahead of Formula E’s GEN4 era
    15 Sep 2026 DGCX partners with TCS to advance and upgrade derivatives market infrastructure
    15 Sep 2026 TCS to Accelerate AI-Led Technology Transformation for Germany’s Aareal Bank
    View all

    Recent News

    28 Sep 2026 TCS and IEM Kolkata partner to establish an AI-focused Centre of Excellence to advance industry-academia innovation
    17 Sep 2026 TCS launches next-gen system-on-chip design services for automotive and semiconductor companies
    24 Apr 2026 TCS deepens partnership with Google Cloud to power AI-native autonomous enterprises
    View all
    Find the latest news about TCS
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    Top Results
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    • Who We Are
    • TCS Worldwide

    Just 6% executives happy with their innovation performance

    Let's Talk

    You have these already downloaded

    We have sent you a copy of the report to your email again.

    Highlights

    • 84% of managers agree that innovation is critical to their strategy and 80% of managers see their current business growth models at risk
    • Only 6% of executives are happy with their innovation performance.

    In this article

    Challenge   inpage
    Solution   inpage
    Benefits   inpage
    End-to-end service   inpage
    Challenge inpage
    Solution inpage
    Benefits inpage
    End-to-end service inpage
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    Challenge Solution Benefits End-to-end service

    Challenge

    84% of managers agree that innovation is critical to their strategy and 80% of managers see their current business growth models at risk. Businesses must innovate to capture new opportunities.

    Only 6% of executives are happy with their innovation performance. Innovation success requires money, time, and skills to beat competitors. But those who invest in innovation often fall short of their ambitions. How can businesses innovate rapidly, reliably, and repeatedly?

    Solution

    This is where the Product and Service Innovation (PSI) comes in. This service offering’s blend of strategy and experience speeds up and de-risks innovation with a comprehensive innovation solution.

    • Experience-led: To understand your challenge from the inside out, our design, marketing, and content experts collaborate with your team through detailed interviews and interactive workshops to quickly identify the problems and come up with the most promising potential solutions.
    • Strategic: To understand your challenge from the outside in, we conduct deep secondary research to position your innovation needs within the broader competitive environment. We bring in global technology and product licensing to expand your innovation evaluations.

    Benefits

    • The offering is flexible, full-service, and end-to-end
    • In-depth research and unmatched technical implementation with services across technologies and industries
    • Complete assistance in design, customer experience, digital marketing advisory, and digital transformation

    end-to-end service

    • Our team has you covered from in-depth discovery through unmatched technical implementation. 
    • We’ve experience across the full range of modern technologies. 
    • Our services span diverse industries, including design, customer experience, digital marketing advisory, and digital transformation.

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