TCS TALKS TECH SEASON 3
At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
TCS TALKS TECH SEASON 3
You have these already downloaded
We have sent you a copy of the report to your email again.
In the latest episode of TCS Talks Tech, Greg Stuart, CEO of MMA Global, joins hosts John O’Leary and Andrew Corcione to examine how enterprise marketers are adapting in the age of AI.
Drawing on experiments with some of the world’s leading brands, Stuart outlines how AI‑driven personalization and machine‑learning‑based creative evaluation are beginning to influence performance at scale. He notes that while the technology has advanced significantly in the past year, many organizations remain in the early stages of operationalizing these capabilities.
The result is an industry that understands the promise of AI but is still working to embed the processes, teams, and decision frameworks required to use it effectively.
The discussion further explores the rise of agentic workflows, where AI systems automate routine analysis and surface insights that shorten the distance between data and strategic action. Stuart points to examples ranging from content monitoring to automated reviews of financial disclosures, underscoring how these tools are beginning to reshape productivity expectations for marketing teams.
Marketing leaders navigating rapid change must solve the AI equation and define how this technology can deliver measurable impact today—and what capabilities will define high‑performing marketing organizations in the years ahead.
Ready to begin your journey towards a greater future? Get in touch to discover how we can help.
Talk to an expert