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Emerging Market Advisory


Shifting to emerging markets (EMs) for growth opportunities is accompanied by challenges like political, legal, regulatory, cultural differences in consumer behavior, etc. Therefore, the entry, diversification and expansion strategies for EMs requires careful planning, execution and monitoring across various dimensions.

With its in-depth market understanding, expertise and experience, TCS’ Life Sciences consulting team is an able partner to help you achieve your business goals, through practical and actionable insights that you can leverage.


TCS’ Emerging Market Services can empower you to deliver market-leading growth in EMs with the following:

  • Understanding market characteristics, opportunities and challenges
  • Unraveling end-user and consumer preferences, behavior and insights
  • Optimizing your supply chain and distribution functions
  • Identifying partners for strategic leverage
  • Articulating a market entry and / or penetration strategy to achieve business goals

The TCS Advantage

TCS has a proven track record in working with global customers and delivering advice and solutions customized to specific issues and challenges. We are backed by our vast market and domain knowledge and experience in providing comprehensive solutions to the life sciences and medical devices industry in India.