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Tata Consultancy Services’ deep domain and technical expertise, industry-specific solutions, and innovation capabilities help global CPG companies drive transformation across the value chain
NEW YORK | MUMBAI, April 30, 2024: Tata Consultancy Services (TCS) has been recognized as a Leader in Everest Group’s PEAK Matrix® for Consumer Packaged Goods (CPG) IT services[1]. Among the 23 IT services providers assessed in the report, TCS was placed highest for its Market Impact.
The report found Leaders have the ability to successfully execute complex, multi-product and -platform, advisory-led IT transformation, underpinned by their strong global delivery networks. In addition to a mature suite of industry-specific solutions that accelerate time to market for their CPG clients, they also have forged strong relationships with technology, supply chain, and CPG-industry ecosystem partners to enable innovation.
According to the report, TCS is a relevant service provider for large and mega enterprises (annual revenue >US$10 billion) seeking end-to-end CPG services. It went on to say that TCS has a strong partnership with cloud vendors and has jointly developed solutions with them. Cited as a key strength is its investments in a suite of sustainability solutions such as TCS Envirozone™ and TCS Green & Connected Ecosystem solutions. The report said that TCS’ strong technical expertise, strategic planning, and account management capabilities are well-perceived by the market.
“At TCS, we combine our contextual understanding of our CPG clients’ business landscapes, deep domain knowledge, and investments in innovation to help them drive hyper-personalization, maximize revenue and profitability, and enhance their sustainability. We also follow our proven three-horizon strategy to enable our clients to make the most out of the cloud technology and ultimately build purpose-led business ecosystems,” said Sudhakar Gudala, Global Head, CPG and Distribution business unit, TCS. “Being recognized as a Leader by an independent third-party research firm, reaffirms our deep commitment to customer-centricity, strong domain capabilities, and innovative solutions.”
TCS partners with the world’s leading CPG companies across more than 10 segments to build purpose-driven enterprises and future-ready consumer ecosystems, leveraging power of cloud, digital technologies, innovation and advanced analytics. Backed by decades of experience, domain knowledge and relevant partnerships in the industry, TCS also offers a suite of next-generation platforms to digitize and transform the end-to-end CPG value chain, from new product introduction to supply chain, revenue growth management, product improvement and consumer engagement, while contributing to building a better planet.
TCS has been investing in next-generation, industry-tailored solutions across the CPG value chain. They are designed to accelerate direct-to-consumer adoption, smarter manufacturing, resilient supply chains, and marketing by leveraging digital technologies like artificial intelligence, machine learning, cloud, and Internet of Things, propelled with the power of advanced analytics. Key offerings and solutions include:
- TCS RevenuePrime™: Improves revenue and profitability using capabilities such as promotion optimization, pricing optimization, price pack architecture, cross functional data foundation, descriptive, diagnostic, predictive and prescriptive capabilities.
- TCS Green & Connected Ecosystem: An award-winning solution for connected ecosystems for CPG value chains to function sustainably and enhance quality, traceability and regulatory compliance.
- TCS Envirozone™: Cloud-based, one-stop suite of solutions for organizations to track and mitigate supplier-sourcing risks and improve procurement decisions for a sustainable supply chain.
Further, the company’s investments in research and innovation have led to the development of the TCS CPG Innovation Hub, a collaborative space to explore and co-develop next-generation solutions along with clients.
“Despite economic uncertainties and margin pressures, CPG enterprises are modernizing their IT systems across the entire value chain. These enterprises primarily focus on personalizing customer experience, streamlining supply chains, and accelerating digital commerce. Providers must adopt a data-first approach to assist enterprises in building a digital core that not only sustains business growth but also ensures relevance amid changing technology and consumer behaviours,” said Abhishek Mundra, Practice Director, Everest Group. “Leveraging a robust suite of AI, automation, and sustainability-driven IPs and industry specific partnerships, TCS has demonstrated strong proof points in undertaking complex IT transformations across the CPG value chain. Furthermore, clients have appreciated its technical expertise, strategic planning, and account management capabilities. Collectively, these capabilities have helped position TCS as a Leader on Everest Group’s Consumer Packaged Goods (CPG) IT Services PEAK Matrix® Assessment 2024.”
[1] Consumer Packaged Goods (CPG) IT Services PEAK Matrix® Assessment 2024, Ronak Doshi, Everest Group, 6 March 2024
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