Challenge
Axis Securities wanted to offer a seamless trading experience on mobile platforms.
Realizing that most of its customers in the retail investment space belonged to the digitally-empowered Gen Y, Axis Securities wanted to create an integrated mobile-based platform with a feature-rich front end and intuitive user interface. To optimize costs, the Indian retail banking major needed a solution that could easily be retrofitted on to the existing IT infrastructure. In a strategic move to reduce time to market, the company decided to partner with TCS BaNCS to deploy an off-the-shelf digital trading solution capable of delivering personalized, compelling customer experiences.
Solution
TCS BaNCS helps Axis Securities enable anytime trading with a platform agnostic solution
In contrast to the traditional native app based trading practice, TCS BaNCS equipped Axis Securities with a platform agnostic HTML 5.0 solution – an industry-first for the Indian market. Based on TCS BaNCS’ extensive domain knowledge and experience in UI design, a user-friendly feature-rich mobile platform was delivered, which integrated seamlessly with the existing securities trading and processing infrastructure. Using Agile methodologies, TCS BaNCS facilitated the development and deployment across multiple platforms from a single code base in just five months. Key features of the solution:
Providing end users with an engaging mobile experience
Allowing customers to customize and save app layout preferences
Enabling investors to make intelligent decisions using the data from third-party vendors and market research sources
Helping investors track market movements with comprehensive charts
“The mobile trading solution is helping us serve clients better in terms of speed and performance.” – Arun Thukral, Managing Director, Axis Securities
