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success story

Axis Securities Digitizes Trading Experience

TCS BaNCS based mobile trading platform results in 100% growth in number of transactions

 
Client
Axis Securities Limited
Industries
Retail Securities Brokerage
Service
Securities Trading and Processing

Challenge

Axis Securities wanted to offer a seamless trading experience on mobile platforms.

Realizing that most of its customers in the retail investment space belonged to the digitally-empowered Gen Y, Axis Securities wanted to create an integrated mobile-based platform with a feature-rich front end and intuitive user interface. To optimize costs, the Indian retail banking major needed a solution that could easily be retrofitted on to the existing IT infrastructure. In a strategic move to reduce time to market, the company decided to partner with TCS BaNCS to deploy an off-the-shelf digital trading solution capable of delivering personalized, compelling customer experiences.

Solution

TCS BaNCS helps Axis Securities enable anytime trading with a platform agnostic solution

In contrast to the traditional native app based trading practice, TCS BaNCS equipped Axis Securities with a platform agnostic HTML 5.0 solution – an industry-first for the Indian market. Based on TCS BaNCS’ extensive domain knowledge and experience in UI design, a user-friendly feature-rich mobile platform was delivered, which integrated seamlessly with the existing securities trading and processing infrastructure. Using Agile methodologies, TCS BaNCS facilitated the development and deployment across multiple platforms from a single code base in just five months. Key features of the solution:

  • Providing end users with an engaging mobile experience

  • Allowing customers to customize and save app layout preferences

  • Enabling investors to make intelligent decisions using the data from third-party vendors and market research sources

  • Helping investors track market movements with comprehensive charts

“The mobile trading solution is helping us serve clients better in terms of speed and performance.” – Arun Thukral, Managing Director, Axis Securities

Benefits

Axis Securities improves customer experience and lowers total cost of ownership.

This implementation marked a huge transition for the retail brokerage industry in India. Leveraging TCS BaNCS, Axis Securities has been able to:

  • Lower its total cost of ownership

  • Drive customer acquisition and improve retention

  • Improve customer experience

  • Integrate existing front- and back-office brokerage platforms without disrupting current operations

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