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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

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      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

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      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      13 Feb 2025 TCS Positioned as a Leader in IDC MarketScape for Worldwide Life Science R&D ITO Services 2024
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    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
    Overview
  • Industries expand here
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  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
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      • TCS Pace™
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    Overview
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    • Leadership
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  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
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    • Global studies
    • Topics
      • Metaverse
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      • Future of Work
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    Overview
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  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
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      • Singapore
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    • Europe and UK
      • Belgium
      • Denmark
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      • Hungary
      • Ireland
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      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
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    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
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    • Israel
    • Kuwait
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  • Newsroom
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      13 Feb 2025 TCS Positioned as a Leader in IDC MarketScape for Worldwide Life Science R&D ITO Services 2024
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
  • Investors
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
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      • Stakeholder Engagement and Identification of Material Issues
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      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
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    TCS Worldwide
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    • Retail
    • Video

    Building an AI strategy for retail 

    Share Building a Retail AI Strategy to Transform Business Operations
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    Industry

    Retail This will open an overlay

    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    Related Insights
    AO Electricals Upgrades Finance Technology for Better Efficiency
    TCS helped AO leverage AI solutions and cloud infrastructure to upgrade its finance systems, thus streamlining supply chain processes for maximum efficiency.
    Case Studies
    15 May 2025
    Tapestry Implements Robotic Automation for PoS Systems
    TCS used united functional testing for automation and helped Tapestry Inc. upgrade its legacy point-of-sale systems to Aptos Store POS for better operations.
    Case Studies
    15 May 2025
    TCS OmniStore™ wins most innovative product
    TCS' AI-powered composable commerce platform was recognized as an industry leader for leveraging emerging technologies to improve customer experience in retail.
    Article
    04 Apr 2023

    Services

    Artificial Intelligence This will open an overlay

    Shape the future with human-first AI

    AI, along with human creativity and strategic thinking, can redefine business. See how you can harness the power of AI to achieve scalable, sustainable success.
    Learn More
     about Shape the future with human-first AI
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    Related Insights
    Harnessing the power of AI and ML to keep financial crime at bay
    Discover how AI and ML can enhance financial crime detection, cut costs, and help banks and FIs build a safer, more cyber-resilient financial system.
    Blog
    30 Apr 2025
    Reimagining the Claims Processing Function with AI Agents
    Learn how AI agents in insurance help enhance the claims function across customer experience, back-office operations, smart engineering, and IT operations.
    White Paper
    20 Mar 2025
    How AI and ML are Reimagining Corporate Governance
    Learn how TCS, in partnership with CGS, built an AI-fueled platform to enhance corporate governance assessments through automation and transform ESG compliance.
    White Paper
    07 Apr 2025

    Generative AI and the future of retail

    The retail industry has used artificial intelligence (AI) to unlock predictive insights across the value chain over the past decade.

    Traditional AI solutions have helped retailers enhance shopping experiences, boost productivity, and enable data-driven decision-making. Generative AI (GenAI), however, provides retailers a unique opportunity to reimagine value chains, enhance loyalty, and rethink business models. Retailers need to build a strategy that can accommodate constant change, ensure data privacy compliance, and implement solutions that deliver business returns on investment.

    Developing the right AI strategy will enable retailers to transform business operations, consumer experiences, and revenue streams. Adopting an AI strategy isn’t just about staying relevant; it’s about leading change in the tech-driven future. By harnessing the creative capabilities of GenAI, retailers can unlock new avenues for growth, drive innovation, and deliver superior customer experiences across the entire value chain.

    Watch this CIO roundtable with executives from JCPenney, Belk, and TCS as they discuss the impact of GenAI, successful AI implementations across the retail industry thus far, and key challenges, and offer guidance to executives starting out on the AI journey.

    Building an AI strategy for retail

    Generative AI (GenAI) will provide retailers a unique opportunity to reimagine value chains, enhance loyalty, and rethink business models.

    Related reading

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    From potential to performance by design

    29 Oct 2024   Opens in new tab

    Harnessing the power of AI for retail-Part 1

    White Paper | 23 Apr 2024   Opens in new tab

    Woolworths optimises store spaces with TCS Optumera™

    Customer Testimonial | 07 Apr 2023   Opens in new tab

    Fine-tune pricing strategies with AI-ML to drive competitive advantage

    White Paper | 31 Oct 2023   Opens in new tab

    Transformation starts here

     

    Ready to step into the future of retail?

    Talk to our experts.

    Find out more

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