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The new 4,000-square-feet studio will spearhead a new way to design using AI and next-generation technologies, reinforcing New York City's position as a significant tech hub
NEW YORK | MUMBAI, September 19, 2025: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has opened its flagship TCS Interactive Design Studio in New York City. Located in midtown Manhattan, the multidisciplinary center has been established to help clients create iconic products, services, and experiences that are seamless and unified across digital ecosystems.
The 4,000-square-feet studio, one of the largest in TCS Interactive’s global network, is a key part of TCS’ strategic investment in North America, the company’s largest market with more than 46,000 associates and 32 sales, delivery, and data center locations. Building on TCS’ 50-year presence in the region, the decision to expand in New York City is in step with the city’s commercial resurgence and reinforces its draw as a leading destination for technology, financial services, media, and creative companies. By aligning its growth with this momentum, TCS is demonstrating its commitment to innovation and opportunity.
Kamal Bhadada, President, TCS Interactive, said, “Our flagship studio in New York City marks the advent of a new era for design. The state-of-the-art, multi-disciplinary studio is a hub for co-creation and next-generation technologies that gives our designers and the clients we serve what they need to create iconic products, services, and experiences that are perpetually adaptive and enduring.”
Designers will use advanced, multimodal AI that processes text, images, audio, and video for more human-like digital experiences and TCS’ digital twin technology to test and create immersive engagements. The space will also show TCS’ innovative work, such as its Future Athlete Project which highlights the potential of digital twins to provide key insights for athletic performance and health monitoring.
Amit Bajaj, President, North America, Tata Consultancy Services, said, “Technology is constantly redefining the art of the possible in customer experience. AI is making customer engagement more seamless by integrating it directly into everyday activities. With the TCS Interactive Design Studio, we are expanding our presence in New York City, one of the most creative capitals of the world, to help our clients reinvent how consumers interact with their brands in this new AI world.”
TCS Interactive, TCS’ digital services unit, will collaborate with clients and partners to redefine how modern design creates business impact. The unit has a strong track record in digital experience design. It created sporting event apps that saw millions of downloads and won Webby and Stevie awards. For a global communications brand, the team redesigned omnichannel journeys, cut checkout steps by over 75%, and increased sales. It helped an enterprise software firm unify its brand using motion design. With the support of TCS Interactive, a global bank now offers more personal and seamless investment journeys. The new design studio will build on the unit’s expertise in delivering impactful, user-focused digital experiences.
Viewing Slide
At a glance
Figure 1
K Krithivasan, CEO, TCS and Kamal Bhadada, President, TCS Interactive with the team
Figure 2
The New York City Design Studio - A Multi-disciplinary Studio
ABOUT TATA CONSULTANCY SERVICES (TCS)
Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) is a digital transformation and technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service.
Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce of over 600,000 employees in 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to Artificial Intelligence today.
TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.
TCS generated consolidated revenues of over US $30 billion in the fiscal year ended March 31, 2025. For more information, visit www.tcs.com
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