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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

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      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
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    What we do
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
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      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
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    Overview
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  • Products and Platforms expand here
    • TCS ADD™
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    • TCS CHROMA™
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    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
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    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
  • Who we are
    • Overview Press tab for submenu items

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

      Discover the difference
    • About Us
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      Extraordinary expertise leads to remarkable results.

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    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
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      • Argentina
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  • India expand here
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    • USA
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    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
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    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      01 Apr 2025 TCS Unveils the TCS Digital Twindex Report for Future-Ready Manufacturing
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
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      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
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      Discover more FY24-25 debrief
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    Servitization Engine on Oracle Cloud

    3 MINS READ

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    HIGHLIGHTS

    • Product-centric companies are switching to subscription-based business models to improve customer-centricity.
    • Servitization offers businesses better margins over a longer period and helps retain customers.
    • TCS Servitization engine on Oracle Cloud helps enterprises to build subscription models to create recurring revenue streams and increase customer lifetime value.

    In this article

    Overview inpage
    Solution inpage
    Benefits inpage
    The TCS advantage inpage
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    Overview

    Industries are shifting from one-time purchases to subscription-based services to unlock new revenue streams and strengthen customer relationships.

    With product-centric business models leading to high procurement and operational costs resulting in high capex, organizations are adopting new technology to offer products as a service.

    Servitization offers better margins over a longer period increasing customer lifetime value for providers. It reduces the total cost of ownership and empowers customers with the flexibility to consume products and services based on their needs.

    Solution

    TCS Servitization Engine on Oracle Cloud helps businesses launch subscription models with dynamic pricing models.

    How it helps:

    • Service-centric approach: Move from a product-centric to a service-centric organization by configuring and changing workflows and adding pricing strategies, user responsibilities, and administrative rules to enhance customer satisfaction and create customer-specific service offerings.
    • Data monetization: Manage all customer information in a central hub and get the right insights to improve revenue.
    • Optimize performance: Get equipment performance insights by enabling proactive and predictive service diagnostics to minimize business disruption.
    • Personalize products: Leverage customer insights to deliver hyper-personalized products with financing options.
    • Consumption-based model: Simplify and increase control over budgeting, billing, and technology life cycle management. Leverage the pay-as-you-go model to manage variable workloads.
       
    TCS' Servitization Engine on Oracle Cloud enables businesses to launch subscription models with dynamic pricing.
    Figure 1 : Overview of TCS Servitization Engine on Oracle Cloud to help businesses fast-track their servitization journey.

    An infographic depicting how TCS’ Servitization Engine on Oracle Cloud helps businesses launch subscription models with dynamic pricing models. It has a number of features that helps organizations improve business agility and increase customer lifetime value: subscription-first strategy, hardware and software bundles, customer analytics and insights, new revenue generating business models, diversified billing models, everything-as-a-service, predictive and preventive service, and faster time-to-market. Servitization offers better margins over a longer period, increasing customer lifetime value for providers while lowering the total cost of ownership with flexible consumption of products and services for customers.

    Servitization offers better margins over a longer period, increasing customer lifetime value for providers while lowering the total cost of ownership with flexible consumption of products and services for customers

    Benefits

    Improve business agility by accelerating time to market, cross-selling, and upselling to increase customer lifetime value.

    • Increase customer lifetime: Increase the retention rate, trial conversion rate, and freemium conversion rate by enabling new revenue-generating business models with better margins over a longer span of time.
    • Gain multichannel support: Leverage self-service capabilities via multiple channels to support simple updates or complex functions such as changing payment schedules.
    • Reduce churn rate: Leverage consumption insights to create customized offerings and help customers pay only for the features they use.
    • Lower cost of ownership: Define rules for unique business processes to optimize workflow management and automation with a configurable business rules engine, and increase average revenue per user, monthly, and annual recurring revenue.
    • Bootstrap faster: Since the offering solution is inbuilt into TCS Crystallus platform, it reduces 25% of the time and effort during the design phase.
       

    The TCS advantage

    Fast-track your servitization journey to seize early opportunities.

    With TCS Servitization Engine on Oracle Cloud, you can make the most of the following:

    • Oracle’s line of business solutions: Our solution leverages Oracle’s line of business solutions, which can help accelerate business process transformation and technology integration with significant time, cost benefits, and value realization.
    • TCS Innovation Centre for Oracle: Helps address your business challenges with innovations in CRM, digital commerce, subscription management, distributed order management, and service management. Leverage IoT, cloud, analytics, and conversational AI to enhance performance and service your customers better.

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