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Using data in the quest for marketing’s holy grail

3 MINS READ

Sandeep Banyal

Principal Partner - MarTech, TCS Interactive

Highlights

  • Customer data platforms (CDPs) have assumed greater importance with customers expecting hyper-personalized experiences.
  • CDPs evaluate data for completeness with a focus on the specific customer persona which help deliver a one-of-a-kind customer experience.
  • We recommend a four-fold approach to evaluating a CDP that is best suited to your business.