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Define a clear roadmap for your martech stack

4 MINS READ

Sandeep Banyal

Senior Martech Consultant, TCS Interactive

Highlights

  • Many CMOs are not entirely sure their investments in martech—although exciting—are working out. 
  • A plethora of martech stack options is available in the market, while existing marketing stacks are often underutilized and siloed, making it crucial to decide which one works best for your business.
  • To drive value with your martech stack, it is best to take a customer-first approach. Don’t start with technology, but with better customer experience—the only proven driver of high ROI from martech investment.