Challenge
With consumers expecting seamless and intuitive experiences in every interaction, and competitors adeptly replicating successful business models to attract and win new customers—manufacturers are pulling out all the stops to deliver compelling and unforgettable brand experiences.
However, they can’t just create experiences aligned to customer expectations, they need to surpass them to promote brand advocacy in a highly commoditized and competitive market.
TCS Solution
- TCS Digital Customer Experience Solutions leverage Big Data and analytics, social media, mobility, cloud computing, machine learning, and the Internet of Things—to help companies maximize value from customer channels, devices, touchpoints, and interactions.
eCommerce:
Social CRM: achieves the 'segment of one'
Self-Service: a single customer window for all transactions
Advanced Analytics: intelligence on customer behavior and product performance
Mobile Apps for Dealers and Customers: a single platform for persona- and-location-based services
Digital Dealership: confluence of Virtual Reality, Augmented Reality, and Digital interactions to deliver an immersive customer experience
Servitization: digital enablement for selling products as a service
Benefits
Gain a unified view of your customer
Discover new upselling/ cross-selling avenues
Convert leads into sales across channels/devices
Enhance Customer Lifetime Value
Ensure improved CSAT and NPS ratings
Deliver a seamless, omnichannel customer experience
Improve customer retention, loyalty, and advocacy
Enhance user experience and customer convenience across channels
