TCS Digital Customer Experience Solutions
- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
-
Events
Upcoming events
29 Sep 2025 TCS BaNCS at SIBOS 2025, Frankfurt22 Sep 2025 TCS Life Sciences Forum 2025 LondonView all10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, Australia -
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
- Worldwide Press tab for submenu items
Global knowledge. Local support
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
-
Global
-
Localized
Top Results
Showing
10
01 - 07
-
Manufacturing / Solution
You have these already downloaded
We have sent you a copy of the report to your email again.
Maximizing customer lifetime value
CHALLENGE
With consumers expecting seamless and intuitive experiences in every interaction, and competitors adeptly replicating successful business models to attract and win new customers—manufacturers are pulling out all the stops to deliver compelling and unforgettable brand experiences.
However, they can’t just create experiences aligned to customer expectations, they need to surpass them to promote brand advocacy in a highly commoditized and competitive market.
TCS SOLUTION
- TCS Digital Customer Experience Solutions leverage Big Data and analytics, social media, mobility, cloud computing, machine learning, and the Internet of Things—to help companies maximize value from customer channels, devices, touchpoints, and interactions.
- eCommerce: omnichannel customer experience enabling product configurations, pricing, quotation (CPQ) and promotion strategies
- Social CRM: achieves the 'segment of one'
- Self-Service: a single customer window for all transactions
- Advanced Analytics: intelligence on customer behavior and product performance
- Mobile Apps for Dealers and Customers: a single platform for persona- and-location-based services
- Digital Dealership: confluence of Virtual Reality, Augmented Reality, and Digital interactions to deliver an immersive customer experience
- Servitization: digital enablement for selling products as a service
BENEFITS
Gain a unified view of your customer
Discover new upselling/ cross-selling avenues
Convert leads into sales across channels/devices
Enhance Customer Lifetime Value
Ensure improved CSAT and NPS ratings
Deliver a seamless, omnichannel customer experience
Improve customer retention, loyalty, and advocacy
Enhance user experience and customer convenience across channels
Related reading
1/4
Modernization at Scale: U.S. Venture’s Digital Leap with TCS
video
|
01 Jul 2025
Opens in new tab
2/4
Blogs
Manufacturing
Harnessing Generative AI in Finance and Accounting
White Paper
|
24 Jun 2025
Opens in new tab
3/4
Manufacturing
Advanced Air Mobility and eVTOL: Impact on Aerospace Companies
White Paper
|
06 Jun 2025
Opens in new tab
4/4
Manufacturing
Building Resilient Supply Chains in the Aerospace Industry
White Paper
|
30 May 2025
Opens in new tab
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
