Contact Us
We are taking you to another website now.
Leveraging Ecosystems to Become Custodians of Digital Experience

WHITE PAPER

 

Leveraging Ecosystems to Become Custodians of Digital Experience

How new-age digital media content can effectively face disruption

Media companies such as smart content and service providers, value aggregators and value creators can adopt best practices from a mix of ecosystem-based models depending on their industry context, business strategy and capabilities. However, this requires setting the right guidelines to build business and IT capabilities including:

  • Defining the right strategy to deliver on the appropriate business model

  • Building a marketplace or platform with the right set of ecosystem players

  • Building a strong digital core for digitization, re-imagination and transformation of core business

  • Focusing on customer life-time needs to deliver needs-based mass personalized value propositions

  • Leveraging customer data to manage data integration, privacy and security issues

  • Reimaging talent by continuously experimenting and adopting agile ways of working

Lekshmy Sasidharan

Digital Strategist and Enterprise Architect, Communications, Media & Information Services Business Unit (BG Industry Advisory Group), Tata Consultancy Services

Sujatha Gopal

Chief Architect, Communications, Media & Information Services Business Unit (BG Industry Advisory Group), Tata Consultancy Services

×

Thank you for downloading

Your opinion counts! Let us know what you think by choosing one option below.