Leveraging Ecosystems to Become Custodians of Digital Experience

How new-age digital media content can effectively face disruption

Media companies such as smart content and service providers, value aggregators and value creators can adopt best practices from a mix of ecosystem-based models depending on their industry context, business strategy and capabilities. However, this requires setting the right guidelines to build business and IT capabilities including:

• Defining the right strategy to deliver on the appropriate business model

• Building a marketplace or platform with the right set of ecosystem players

• Building a strong digital core for digitization, re-imagination and transformation of core business

• Focusing on customer life-time needs to deliver needs-based mass personalized value propositions

• Leveraging customer data to manage data integration, privacy and security issues

• Reimaging talent by continuously experimenting and adopting agile ways of working