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white paper

 

Next-Generation CRM

A Shift towards a Connected and Intelligent Ecosystem

Technological advances have led to evolved connected cars. This has made customers and auto businesses interact via many touchpoints. Managing CRM functions and processes across channels consistently is critical. This whitepaper recommends an intelligent approach to maintaining a seamless customer connect. The CRM maturity model offers a winning strategy for automotive companies to gain customer trust.

Munish Sharma

Head - Customer Experience Management (UK & Ireland), Manufacturing Innovation & Transformation Group (ITG), TCS