Catriona, a consultant in TCS’s Customer Experience Transformation practice, works with clients to design customer-centric strategies, with a focus on contact center transformation. 

A Chartered Marketer with over 18 years’ experience in customer experience, contact centers, and digital transformation, Catriona is passionate about analyzing clients’ requirements and using operational best practices combined with cloud technology to optimize customer-care designs. She believes customer and marketing strategies need to be aligned, to enable businesses to achieve their desired outcomes.