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Priya Parmar is a Business Analyst in the Communications, Media, and Information Services business unit at Tata Consultancy Services (TCS) and a key member of the team that drives next generation business and IT capabilities. She has worked with leading telecom operators in Europe, UK, the Middle East, and Africa, especially in the area of front office transformation. She has built propositions for CMI providers to leverage opportunities afforded by undergoing digital transformation and revolutionizing customer experience.