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Raja oversees marketing initiatives for three key businesses at Tata Consultancy Services (TCS) Manufacturing, Life Sciences, and Energy and Resources. He is involved in the creation of global marketing campaigns and efficient models to drive brand awareness and sales opportunities. His key focus areas include value messaging, branding and visibility, driving thought leadership, and digital transformation initiatives. An alumni of the Tata Group Executive leadership program at the Ross School of Business, he has a Masters in International Relations from India and a Masters in International Business from the Patterson School of Diplomacy and International Commerce at University of Kentucky.