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Perpetually Adaptive Enterprise

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
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Perpetually Adaptive Enterprise
  • Industries expand here
    • Banking
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    • Communications, Media, and Information Services
    • Education
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    • Healthcare
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    • Manufacturing
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    • Retail
    • Travel and Logistics
  • Services expand here
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    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
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    17 Feb 2026 TCS Analyst Day 2026: Forging a Truly Adaptive Enterprise
    12 Jan 2026 Launching AI-led Connected Digital Enterprise Lab with TCS-Siemens
    12 Jan 2026 TCS at Google Cloud Next ’26
    View all

    Recent recognitions

    12 Jan 2026 Everest Group Recognizes TCS as a Leader in IAM Services
    16 Dec 2025 TCS Recognized as a Leader in Supply Chain Management BPS by Everest Group
    10 Dec 2025 TCS BaNCS Positioned as a Luminary in Celent’s Corporate Digital Banking Platforms: EMEA, LATAM, and APAC Solutions
    View all
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  • Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
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    Want to be a global change-maker? Join our team.
  • India expand here
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    • Argentina
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    • Canada
    • Chile
    • Colombia
    • Colombia (ES)
    • Ecuador
    • Mexico
    • Peru
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    • USA
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    • Thailand
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    19 Dec 2025 TCS Partners with Workday to Unlock Power of Human Capital and Supercharge Workplaces with AI
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    What we do

    Perpetually Adaptive Enterprise

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Perpetually Adaptive Enterprise
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    TCS Insights

    Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.

    Start reading now
    • Customer Stories
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    17 Feb 2026 TCS Analyst Day 2026: Forging a Truly Adaptive Enterprise
    12 Jan 2026 Launching AI-led Connected Digital Enterprise Lab with TCS-Siemens
    12 Jan 2026 TCS at Google Cloud Next ’26
    View all

    Recent recognitions

    12 Jan 2026 Everest Group Recognizes TCS as a Leader in IAM Services
    16 Dec 2025 TCS Recognized as a Leader in Supply Chain Management BPS by Everest Group
    10 Dec 2025 TCS BaNCS Positioned as a Luminary in Celent’s Corporate Digital Banking Platforms: EMEA, LATAM, and APAC Solutions
    View all
    TCS Insights
  • Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Colombia (ES)
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Colombia (ES)
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    19 Dec 2025 TCS Partners with Workday to Unlock Power of Human Capital and Supercharge Workplaces with AI
    19 Dec 2025 TCS Opens Google Cloud Gemini Experience Center in São Paulo
    18 Dec 2025 TCS Develops AI-Powered AWS Innovations to Accelerate Enterprise Modernisation and Transformation
    View all
    Find the latest news about TCS
  • News Alerts
  • Media Kit
  • Investors

    Tata Consultancy Services Limited
    NSE:TCS
    INR
    Discover more
    • Management Commentary
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  • Management Commentary expand here
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    • Download TCS Data Sheet
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    TCS at NRF 2026: The next now in retail

    Share TCS at NRF 2026: The Next Now in Retail
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    Industry

    Retail This will open an overlay

    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    Green Loyalty: Driving Sustainability and Rewarding Better Choices
    Green loyalty not only rewards customers for choosing better products but is also a useful strategy to convert ESG ambitions into measurable business edge.
    Blog
    12 Jan 2026
    TCS at NRF 2026: The Next Now in Retail
    Join us in NYC and explore showcases on omnichannel experiences, future stores, agentic operations, and more, and their roles in reshaping the future of retail.
    Article
    12 Jan 2026
    TCS at NRF 2026: The Biggest Show in Retail
    Join us at NRF 2026 in New York City and learn how we partner with our customers to enable perceptive retail for smarter decisions and better business outcomes.
    Events
    17 Sep 2025

    HIGHLIGHTS

    • Discover unified customer experiences powered by AI.
    • Experience future stores with real-time monitoring and digital teammates.
    • See agentic operations optimizing merchandising and supply chain.
    • Learn how growth ecosystems unlock new business models and revenue streams.

    On this page

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    Event overview Event preview TCS at NRF 2026 How to engage

    Event overview

    TCS is redefining retail at NRF 2026. Join us in New York City to discover how perceptive, adaptive enterprises are shaping the future of commerce through AI, connected intelligence, and human-centric innovation. 

    From January 11–14, 2026, the National Retail Federation’s Big Show brings together the world’s most influential retailers, technology leaders, and innovators at the Javits Center in New York City. This year’s theme—Retail’s Big Show: The Next Now—spotlights how retailers are navigating relentless macroeconomic shifts, evolving customer expectations, and intense competition. Attendees will explore the latest in omnichannel experiences, automation, and data-driven decision-making, all designed to help businesses thrive with foresight, precision, and agility. 

    What to look forward to

    NRF 2026 is a launchpad for the future of retail. Expect immersive showcases and hands-on demos across the show floor, from unified commerce platforms to AI-powered store operations and next-generation customer experiences. The event will highlight how digital and physical ecosystems are converging, enabling retailers to deliver seamless, hyper-personalized journeys and unlock new growth opportunities. 

    TCS at NRF 2026

    Where to find us: Booth #3375, Level 3

    Our focus: Perceptive Retail™—The Next Now 

    At NRF, TCS will demonstrate how we help retailers build competitive advantage and drive profitable growth through smart sensing, intelligent choice architectures, and autonomous workflows with human oversight. Explore our experiential showcases and strategic activations:

    Showcases

    • Unified Customer Experiences
      • Discover how TCS enables brand-defining, omnichannel journeys—seamlessly connecting digital and physical touchpoints, delivering hyper-personalized recommendations, and empowering store associates.
    • Future Stores
      • Experience the transformation of traditional stores into lean, agile, intelligent spaces—leveraging real-time monitoring, AI-driven task prioritization, and digital teammates to achieve store KPIs.
    • Agentic Operations
      • See how connected intelligence across merchandising and supply chain operations drives revenue growth, optimizes assortments, and delivers end-to-end visibility for dynamic, resilient retail.
    • Growth Ecosystems
      • Learn how TCS helps retailers realize new business models and revenue streams—through retail media networks, data monetization, and subscription-based services.

    Key activations

    • TCS OmniStore™ Unified and Composable Commerce
      • Our flagship platform for seamless, scalable commerce across channels—enabling frictionless experiences and rapid innovation. 
    • TCS Optumera™ and Data Bureau
      • AI-powered solutions for intelligent merchandising, pricing, and supply chain optimization—helping retailers respond to market signals with speed and precision.
    • TCS TwinX™ and AI WisdomNext™
      • Advanced tools for digital twin simulation and AI-driven decision support, accelerating transformation and time-to-value.

    How to engage

    • Visit our booth: #3375, Level 3
    • Experience live demos: TCS OmniStore™, Optumera™, TwinX™, and more 

    FOLLOW LIVE UPDATES

    TCS Retail and Consumer Goods

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    About the author

    Related reading

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    TCS Talks Tech 2025: NRF and the Future of Retail

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    Podcast | 24 Jun 2025   Opens in new tab

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