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TCS is redefining retail at NRF 2026. Join us in New York City to discover how perceptive, adaptive enterprises are shaping the future of commerce through AI, connected intelligence, and human-centric innovation.
From January 11–14, 2026, the National Retail Federation’s Big Show brings together the world’s most influential retailers, technology leaders, and innovators at the Javits Center in New York City. This year’s theme—Retail’s Big Show: The Next Now—spotlights how retailers are navigating relentless macroeconomic shifts, evolving customer expectations, and intense competition. Attendees will explore the latest in omnichannel experiences, automation, and data-driven decision-making, all designed to help businesses thrive with foresight, precision, and agility.
NRF 2026 is a launchpad for the future of retail. Expect immersive showcases and hands-on demos across the show floor, from unified commerce platforms to AI-powered store operations and next-generation customer experiences. The event will highlight how digital and physical ecosystems are converging, enabling retailers to deliver seamless, hyper-personalized journeys and unlock new growth opportunities.
Where to find us: Booth #3375, Level 3
Our focus: Perceptive Retail™—The Next Now
At NRF, TCS will demonstrate how we help retailers build competitive advantage and drive profitable growth through smart sensing, intelligent choice architectures, and autonomous workflows with human oversight. Explore our experiential showcases and strategic activations:
Showcases
Key activations
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