Mortgage ecosystem: Keeping it simple and customer-centric
The US mortgage industry revolves around an ecosystem where several players collaborate through various technologies and tools to help customers achieve their home-ownership dreams. The uncertainties arising from this complicated landscape create a dissatisfied and frustrating customer experience. Hence, it becomes imperative to simplify this landscape to deliver enhanced customer experience.
Some ways to simplify the landscape would be:
· Leveraging distributed ledger technology (DLT)
· Exploring data aggregation services
· Creating a property bureau
Firms must proactively identify the right blockchain technologies and processes and move to a customer-centric model that delivers transformative customer experience.