How TCS’ design thinking Center of Excellence (CoE) sparks creativity and innovation, by design
Have you ever wondered how creative people see the world? How they think about a problem? What helps them innovate? What if there was a step-by-step, evangelized plan across an organization to spark creativity, to in turn fuel continual improvements to problem-solving? What if problem-solving itself could be gamified so that it wasn’t perceived as “solving a problem” but rather working on a puzzle or playing a board game?
Welcome to the world of design thinking.
This is a school of thought that focuses on problem-solving the approach to problem-solving itself. Where user experience—how a product works or presents itself to the end user—becomes the focus of all activity.
At TCS, we believe design thinking must underline all improvement. And we realize this belief starting with how we improve the experiences of our own employees. We, therefore, have an established Design Thinking and Solutioning Center of Excellence (COE) that focuses on innovating over 250 products and features used by our 500,000 employees.