How GenAI will shape the future of financial services

Industry

TCS and OpenText explore the future of GenAI in BFSI

Generative artificial intelligence or GenAI has caught the attention of business leaders in the banking, financial services, and insurance (BFSI) industry like no other technology has. Many firms are looking at adopting GenAI in business-as-usual operations—a recent TCS AI for Business Study revealed that 43% of BFSI firms expect more than half their employees to be using GenAI on a daily basis within the next three years.

Given its potential to drive innovation, enhance customer experience, and transform business models across the BFSI value chain, the business case for GenAI adoption is unquestionable. However, the journey is not without pitfalls—ensuring ethical and responsible AI use without biases and hallucinations creeping in can be an uphill task; similarly, safeguarding sensitive customer data will mandate stringent guardrails. IT infrastructure, talent, and organizational culture are other aspects that can pose obstacles. Likewise, GenAI feeds on data, and ensuring seamless access to quality data can be a big challenge.

The good news is that BFSI firms need not go it alone. The right partner with in depth knowledge of the BFSI sector, access to advanced technologies, and wide-ranging implementation expertise can make for smooth execution, in turn delivering quick wins.

Going forward, we believe that GenAI will become central to the BFSI industry, especially in propelling innovation, enhancing knowledge- or data-driven decision-making, and growing revenue. Done right, GenAI has the potential to radically change the way BFSI firms do business.

Given GenAI’s potential to add complementary value, it will become mainstream in the BFSI industry. Going forward, BFSI firms will increasingly leverage composite AI technologies – both predictive and GenAI – for disruptive transformation.

Babu Unnikrishnan
CTO, BFSI Americas, TCS

Gen AI has the potential to unlock transformative business value across financial data analysis, data monetization, investment research, reporting, investment and risk management and wealth management.

Pradeep Kamalanabhan
Global Head, ECM, TCS

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TCS is here to make a difference through technology.

We deliver excellence and create value for customers and communities.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

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TCS works hand in hand with world-leading investors.

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GenAI in BFSI: Turning ambition into reality

Industry

TCS and OpenText explore the future of GenAI in BFSI

Adaptability starts here

Find out more

TCS is here to make a difference through technology.

We deliver excellence and create value for customers and communities.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

Industry

TCS and OpenText explore the future of GenAI in BFSI

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Adaptability starts here

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