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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 50 years, we build greater futures for businesses across multiple industries and 131 countries.

    Discover all solutions
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Overview
  • Industries
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    • TCS ADD™
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    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
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    • Overview

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

      Discover the difference
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      Recent News

      27 Nov 2023 TCS launches new Generative AI practice in collaboration with AWS
      22 Nov 2023 TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers
      20 Nov 2023 ASX signs agreement with TCS to replace its cash equities clearing and settlement platform
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      Extraordinary expertise leads to remarkable results.

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      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

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    Overview
  • India
    • India
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK
    • Belgium
    • Denmark
    • Estonia
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    • France
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    • Bahrain
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    • Overview

      TCS works hand in hand with world-leading investors.

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    Overview
  • Management Commentary
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources
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    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
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    • Overview

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 50 years, we build greater futures for businesses across multiple industries and 131 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    Overview
  • Industries
    • Banking
    • Capital Markets
    • Consumer Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
  • Research & Innovation
    • TCS Research
    • TCS Pace™
    • Overview

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

      Discover the difference
    • About Us
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Sports Sponsorships
      • Alliances
    • Leadership
    • In the news

      Recent News

      27 Nov 2023 TCS launches new Generative AI practice in collaboration with AWS
      22 Nov 2023 TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers
      20 Nov 2023 ASX signs agreement with TCS to replace its cash equities clearing and settlement platform
      View All
    • Events
    Overview
  • About Us
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Sports Sponsorships
    • Alliances
  • Leadership
  • In the news
  • Events
    • Overview

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Insights
      • Metaverse
      • Sustainability
      • Cybersecurity
      • AI & ML
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics
    • Insights
    • Metaverse
    • Sustainability
    • Cybersecurity
    • AI & ML
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
    • Overview

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India
    • India
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    • Overview

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Glossary
      • Investor FAQs
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources
    • Glossary
    • Investor FAQs
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Contact us TCS Worldwide
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    • Banking
    • Solution

    TCS Customer Journey as a Service

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    Driving Real-time Interaction Management & Better CX with TCS CJaaS (5 pgs)

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    Industry

    Highlights

    •  Your financial journey has both digital and physical touchpoints.
    • Consumers expect institutions to anticipate their needs and do not want to repeat their query every time they switch between agents or channels.
    • Financial institutions need to provide responsive, relevant, and contextually aware experience to deepen customer engagement.

    In this article

    The challenge  inpage
    The solution  inpage
    The benefits  inpage
    Why TCS  inpage
    The challenge  inpage
    The solution  inpage
    The benefits  inpage
    Why TCS  inpage
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    In this article

    Go to top
    The challenge The solution The benefits Why TCS

    The Challenge

    TCS Customer Journey as a Service, an analyst and market-recognized real-time interaction management solution, allows banking and financial institutions to create, monitor, and deliver personalized customer engagement communications across all digital and physical channels simultaneously.

    The solution drives call to action of user behavior and customer attribution details from a centralized engagement hub, enabling next-gen inter-customer relation management and improved customer engagement.

    The Solution

    TCS Customer Journey as a Service helps financial services maximize value from customer engagement with real-time interaction management and customer journey visualization.

    The solution helps:

    • Enable credit or fee-based product promotion strategies by visualizing the customer journey and leveraging analytics and insights with executive financial KPI dashboards.
    • Gain intelligence on customer behavior, product performance, and customer journey with AI-infused journey performance metrics.
    • Easily configure with modern web 3.0 solutions of banks and wealth management platforms, focusing on getting started within days.
    • Leverage a dashboard view of the customer persona, identify location-based services, and provide a single customer window for all transactions.

    The Benefits

    TCS Customer Journey as a Service leverages big data and analytics, social media, mobility, cloud computing, machine learning, and IoT.

    The solution provides the following benefits:

    • Continuous intelligence on customer journey via customer journey visualization
    • Real-time AI-based intent identification in financial products buy or sell
    • Improved CSAT and NPS ratings with next-gen CX dataset of banking KPI metrics
    • Improved leads to sales ratio with new upselling and cross-selling avenues
    • Channel improvement in design and functionalization for increased customer adoption
    • Easy integration with new and legacy systems with integrated plug-ins and migration plan

    Why TCS

    TCS drives business transformation through co-innovation and cutting-edge platforms and solutions.

    • Ecosystem access to more than 100 players
    • Incubation and early technology access to over 500 fintech players
    • Domain expertise gained over the course of partnering with over 154 customers in more than 3,000 processes across 50,000 FTEs
    • Platform-agnostic and platform-bundled service to drive intuitive experiences in every interaction

    Related reading

    Transformation starts here

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    • TCS ERP on Cloud
    • ignio™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS TAP™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
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