Skip to main content
Skip to footer

  • Banking / white paper

Mixed Reality: A New Era in Banking

 

Ilakkiaselvan Subbiah

User Experience Consultant, Banking, Financial Services, and Insurance, TCS

You have these already downloaded

We have sent you a copy of the report to your email again.

Elevating customer experience with a tinge of mixed reality

Soaring expectations around customer experience in the financial services industry have created difficulties for incumbents. While banks are adopting analytics and artificial intelligence to catch up with new entrants who are exploiting digital technologies to deliver superior experience, the next most significant technology that will prove to be a game-changer is mixed reality. A combination of virtual and augmented reality, mixed reality has the potential to reimagine customer experience by enabling immersive, natural interactions.

Given that mixed reality has the potential to transform consumer banking as we know it, banks must proactively take steps to adopt this technology. Establishing the right technology and IT infrastructure will be key and this will require banks to focus on the following aspects:

  • Build an intelligent personalization engine powered by big data technologies to cull out smart, actionable customer insights
  • Adopt the right design methodology with focus on the physical (real world) space, user inputs, the 3D model, and sound to craft customer-centric offerings

Related reading

Banking Suresh Srinivasan Abhilash Kaduthanum

Embedded Payments: Addressing the Opportunity to Accelerate Growth

White Paper | 20 Sep 2023
Banking

TCS’ BFSI Enterprise Application Services for Finance Transformation

Solution | 11 Sep 2023
Banking Ashok Krish

Adopting Hybrid Work Models for Superior Employee Experience

Article | 10 Sep 2023
Banking

Leveraging the power of cloud and AI for fraud prevention in finance

Article | 14 Aug 2023

Transformation starts here

Ready to move from enterprise to ecosystem?

Talk to our experts

Find out more