Banking / white paper
Soaring expectations around customer experience in the financial services industry have created difficulties for incumbents. While banks are adopting analytics and artificial intelligence to catch up with new entrants who are exploiting digital technologies to deliver superior experience, the next most significant technology that will prove to be a game-changer is mixed reality. A combination of virtual and augmented reality, mixed reality has the potential to reimagine customer experience by enabling immersive, natural interactions.
Given that mixed reality has the potential to transform consumer banking as we know it, banks must proactively take steps to adopt this technology. Establishing the right technology and IT infrastructure will be key and this will require banks to focus on the following aspects: