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British Telecom steps up focus on unifying trader voice collaboration


Trader voice is a critical element for collaboration on trading floors. British Telecom was keen on deploying unified communications for the trading domain. However, the challenge was to develop a trading solution that could improve business agility, increase revenue, and enable remote support capability, while delivering on business objectives in an increasingly competitive environment. The need of the hour was to develop a cost effective and resilient trading voice solution that could interoperate with complex network infrastructure, enable faster collaboration as well as improve analytics.




British Telecom builds a collaborative trading environment.


Leveraging their ten-year-long partnership with TCS, British Telecom transformed the trader voice solution to a unified communications solution. TCS first developed a proof of concept on VoIP technologies and onboarded a team with thorough understanding of BT’s landscape and varied technical skills.

The TCS team comprising technical, domain and functional experts helped the client leverage automation and cloud technologies to deploy a robust and agile solution. This in turn supported seamless migration from legacy technologies to faster and cost-effective voice solutions, while enabling real-time business decision-making. It allowed the traders to handle voice, video and instant messaging on multiple platforms, while improving customer experience and driving down cost.


"TCS' talent pool aided BT with the right fit at the right time.” Finlay Fraser, Principal Design Architect, BT



British Telecom boosts customer experience.


British Telecom partnered with TCS to develop an effective unified communications solution for improved collaboration on the trading floors. The robust platform has in turn made the BT trade product fault tolerant. TCS utilized its expertise in the telecom domain and digital solutions to develop a fully scalable product that supports a large volume of voice trading activity. This has allowed the telecom major to seamlessly run live sites of the delivered product across the globe.



of customer calls answered by traders

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What Made it happen


TCS HOBS™ is a cloud-native, catalog-centric platform with composable architecture engineering experiences with insights-led personalization.


TCS TwinX combined with Enterprise Digital Twin technology powered by AI/ML provides solutions to help customers overcome & outperform challenges. Read more.


TCS Contexify, a Dynamic Orchestrator, uses contexts linked to purposes to drive personalized interventions (Next Best Action) & simplify customer engagement.