Dialing in ecosystem play with ViShop
Through ViShop, the telco’s customers can tap into the product universe of its partners, benefitting from bundled offerings and multiple discounts.
- Perpetually Adaptive Enterprise Press tab for submenu items
Where adaptability meets advantage
At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
-
Industries
-
Services
-
Products and Platforms
-
Research & Innovation
Perpetually Adaptive Enterprise
Industries
expand here
Services
expand here
Products and Platforms
expand here
Research & Innovation
expand here
- Our Brand Press tab for submenu items
With you for the long run
Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, we understand what it takes to keep pushing the limits of what’s possible.
-
About Us
- Customer Stories Press tab for submenu items
Discover why customers choose TCS
We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
-
Events
Upcoming events
29 Sep 2025 TCS BaNCS and Quartz at SIBOS 2025, Frankfurt22 Sep 2025 TCS Life Sciences Forum 2025 LondonView all03 Sep 2025 TCS at PostTrade 360°, Stockholm -
Analyst Recognition
-
Global Studies
- Build a future with us Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Build a future with us
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
Investor Relations
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
- Worldwide Press tab for submenu items
Global knowledge. Local support
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
-
Asia Pacific
-
Europe
-
Middle East & Africa
-
North America
-
United Kingdom
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Industry
Communications, Media and Information Services
This will open an overlay
Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries
TCS helps businesses unlock value by enhancing digital experiences with AI and cloud technologies, driving sustainability and seamless connectivity. Learn how.
Related Insights
Join TCS at IBC Amsterdam to discover how we are helping media and entertainment firms use AI to create seamless customer engagements and purposeful experiences.
Events
29 Jul 2025
From strategic partnership and innovation showcase to building autonomous networks, discover key highlights of TCS’ sessions at the TM Forum DTW event.
Article
11 Jul 2025
Learn how TCS implemented a BPMN framework that helped Proximus in their transformation journey of deploying RPA and replacing copper network with optical fiber.
Case Studies
24 Jul 2025
Highlights
- Leading Indian telco Vodafone Idea Limited (Vi) sought ways to tap into its multi-million-strong subscriber base to build additional revenue streams.
- With the help of Tata Consultancy Services (TCS), it was able to set up a digital marketplace platform called ViShop for its partner ecosystem.
- Through ViShop, the telco’s customers can tap into the product universe of its partners, making use of bundled offerings and multiple discounts.
On this page
Back to top
Go to top
On this pageinpage
Go to top
Overview
Onboarding call
In recent years, Indian telecommunications major Vodafone Idea Limited (Vi) has been on a concerted journey of rapid digitization and expansion of service offerings. The company’s focus has been on leveraging its partner ecosystem to deliver newer products to its large subscriber base. As part of this initiative, Vi launched a digital marketplace platform called ViShop, where multiple partners can offer their products to Vi subscribers through bundled offerings.
Swipe LeftSwipe RightFrom the outset, the TCS team has demonstrated exceptional commitment and efficiency, enabling us to launch Vi Shop in under a year. Their support in rolling out bi-weekly enhancements has been instrumental in improving customer experience and onboarding new sellers. Thanks to this partnership, we’ve grown our non-telco offerings by 30x, with the value of transactions seeing an even more impressive multiplier.
Aneesh Kumar
EVP Digital, Vi
Challenges
Disturbance on the line
To get the ball rolling, TCS participated in defining the process to integrate various business processes, products, and service offerings involved in the creation of ViShop. A comprehensive deployment architecture was designed to ensure seamless connections with multi-cloud systems and integration with partner systems.
Solution
Making the right connections
Through ViShop, the telco has not only enabled digital engagement for its subscriber base, but also opened up an alternative revenue stream through a revenue sharing model with its partners. TCS played the primary partner and system integrator role in building the engine behind ViShop on the Liferay DXP platform and CMS, hosted on Google Cloud.
The design for ViShop also needed to take into account growth in the subscriber base while also addressing current high-performance needs of a large subscriber base. At the partner end, Vi needed a dynamic settlement model that could bring together one solution to fit all partners.
Benefits
Ringing up the benefits
Through ViShop, Vi’s partners are now able to reach a large audience. In turn, Vi is able to create a digital engagement funnel for its user base. In addition to providing customers with the best-in-class shopping experience, ViShop’s insight-driven, cloud-native architecture delivers considerable savings to Vi as a combined telco and non-telco offering. The cherry on top? Increased customer loyalty and retention as a result of repeat customer business.
Related reading
Swipe Left
Swipe Right
Find out more
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?