Skip to main content
Skip to footer

You have these already downloaded

We have sent you a copy of the report to your email again.

Industry

CHALLENGE

With the confluence of digital content, consumer electronics and social media, the communications and media, industry is facing several challenges such a scord-cutting, declining advertising revenues from traditional channels, and high carriage costs. Each ecosystem player is looking for ways to migrate along the digital content valuechain like content owners taking the OTT route,media distribution vendors adopting IP based delivery, CSP’s acquiring content creation capabilities.

TCS SOLUTION

Some of our key services are:

  • Video platform development services: We help in content and media asset management, consumer analytics and personalization, micro-services, and advertisement management
  • Video assurance and testing: We offer assurances ervices for video playout and quality of service (QoS) and quality of experience (QoE). We also perform multiscreen testautomation for set top boxes, etc.
  • Business systems transformation: We offer solutions in billing and provisioning, personalization, and rights management
  • Video operations and monitoring: We provideservices such as video platform optimization, 360-degree automated monitoring and analytics, among other things
  • OTT as a service: We provide OTTcontent distribution services for live and on-demand content

BENEFITS

  • Deliver targeted content, services, and promotions based on consumers'
  • Use consumer’s content consumption patterns to make video strategy
  • Deliver rich and consistent experiencesacross various platforms
  • Improve end-user experience through highly personalized recommendations
  • Offer enhanced viewing experienceacross devices and platforms
  • Improve videoinfrastructure for scalability and flexibility
  • Drive a market-specificcontent monetization strategy
  • Enable business models such as subscription, freemium, or ad-supported content

 

Related reading

TCS-Tre Scandinavia Partnership: Going from Strength to Strength

Customer Testimonial | 27 Feb 2023

Equifax UK modernizes Identity and Fraud Platform

Case Studies | 13 Feb 2023

Digital audio advertising: A winning strategy for attracting customers

White Paper | 24 Jan 2023

Unlock huge returns through structural separation

White Paper | 10 Jan 2023

Transformation starts here

Want to go beyond traditional boundaries?

Talk to our experts