With the rising global economic uncertainty and shifting consumer demand, the onus lies on businesses to improve products and services to retain customers. This often necessitates informed and swift decision-making by business leaders. However, the process is easier said than done as business leaders rely on historical data, past experiences and intuitions for decision-making. This impacts the effectiveness of business response with a lack of capability to predict deviations.
TCS TwinX™ combines cutting-edge research on artificial intelligence (AI) and actor model of computation to aid companies in simulating effective decision-making. The digital twin-based simulator helps construct hypothesis, model entities and test business decision outcomes in a virtual A/B testing mode. With insights based on behavioral changes of organizational entities and their situational responses at the n=1 level, TCS TwinX equips business leaders to accurately predict and simulate future behavior of entities for achieving holistic business goals.
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The digital twin platform helps businesses achieve the following: