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Transform customer experience with contextual intelligence

7 MINS READ

Sanjay Fernandes

ANZ communications head and global head for TCS Contexify™, Communications, Media, and Information Services

Jegan Fernando

ANZ LATAM industry advisory head and chief architect for TCS Contexify™, Communications, Media, and Information Services

Mahesh P

ANZ LATAM industry advisor and engineering lead for TCS Contexify™, Communications, Media, and Information Services

Highlights

  • With digital disruptions, customers have become selective in the way they engage with brands and require hyper-personalized experiences along the entire journey and across channels.
  • A system of intelligence layer can bridge the omnichannel gap through a three-step process:        
  1. Simplifying and automating customer engagement with contextual intelligence.
  2. Extending abstraction across all channels
  3. Enabling proactive and predictive capabilities