At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
Amitabha Saha Roy
Sales and Marketing Global Practice head, CPG and Distribution Business Unit at TCS
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The COVID-19 crisis has led to an uncertain, volatile, and dynamic business environment. It is placing immense pressure on Consumer Product Goods (CPG) companies to stay true to their purpose, adapt at speed to the fast unfolding situation, and demonstrate resilience.
There is a need for manufacturers to implement a revenue management strategy anchored around key levers that impact revenue and profitability. This will enable them to closely monitor fast-changing trends across channels and products and develop a comprehensive commercial strategy. It requires:
- Rethinking the conventional revenue management solutions
- Measuring and monitoring volatile and constantly changing attributes
- Enabling high-frequency and granular revenue management
These measures will be critical in a post pandemic world as they help in preserving cash and protecting the top-line and bottom-line.
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