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Boots UK opts for competitive pricing to drive CX
TCS automates promotions and pricing processes for Boots UK, an integrated healthcare, pharmacy, and retail leader.
WBA serves millions of customers and patients every day through 13,000 locations across the U.S., Europe, and Latin America and plays an integral role in the healthcare ecosystem.
With their 170-year heritage a big draw, Boots continuously innovates to keep their customers happy and satisfied. Using SAP Promotion Management for Retail, built on SAP CAR in Microsoft Azure, Boots deployed their retail prices and promotions into multiple channels cycle across several promotion types. The regular sales plan, loyalty program, and customer campaigns also carried these offerings.
TCS helped Boots create a proof of concept early in the project lifecycle to allow end users to visualize the end solution and its advantages. Through a series of user stories, Boots started to build the proof of concept into the design and delivery lifecycle. As a strategic partner, TCS is helping WBA create more joyful lives through better health.
Boots enhances customer experience
Swipe LeftSwipe RightTCS understood what we were trying to achieve with the project and deployed significantly experienced and qualified resources, which helped bring a really good partnership outcome. We are much better able to respond to market trends in pricing or promotions and able to personalize those offers.
Steve Clark
Vice President, Centers of Expertise, Walgreens Boots Alliance
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