Gearing up for growth
After a tumultuous period, staffing firms are gearing up for sustained growth driven by the upturn in economic activity and a strong labor market.
For the first time in over a decade, candidate acquisition takes precedence over other business goals and priorities, including winning new clients. Furthermore, GRID’s annual talent survey reports that 67% of the participants see value in recruitment firms. Candidates feel that recruitment agencies, in addition to assisting them find better opportunities, help save time and are easy to work with during the job search process.
The staffing and recruitment industry and its participants are primed for a change. Today, consumers are blessed with a wide array of intuitive, personalized, and easily accessible services that meet their needs. The new generation of candidates expects a similar experience from recruitment firms across all touchpoints. Whether they are looking for jobs through a mobile app, a portal, or by visiting a nearby branch, the candidate experience needs to be consistent and immersive. Hence, as part of their digital transformation journey, recruitment firms are adopting new technology solutions to maximize this growth opportunity and deliver next-generation experiences for clients and candidates.
The future of front offices is ‘phygital’
For recruitment firms, branch offices have been an integral part of their operations and are an important touchpoint for candidate and client interactions.
The industry has seen a trend of acquisition and consolidation in which major recruitment firms have acquired smaller ones and, as a result, have a network of front offices across the globe.
In the last two years, an increasing number of people have adopted digital experiences on account of restrictions placed on movement and travel. Front offices are no exception to this. Recruitment firms have reported a decline in candidate footfalls in most of their front offices. This has led to discussions around the future of front offices and whether they are required in the post-pandemic world.
Having said that, the GRID Annual Talent survey reported that candidates do not want everything to be done over an app or through a digital medium. They still value the personal touch and human connect during the job search process. This is an important insight that contributes to the future of front offices.
We believe that recruitment firms need to perform a balancing act when it comes to front offices. On the one hand, digital experiences are the way forward owing to the ease of deployment and scalability. On the other hand, front offices will still serve as an important touch point offering human connect and assistance to candidates.
There is a need for recruitment firms to bring these two aspects together to create strategic futuristic front offices that bring together the best of digital experiences while providing human connect to create an ideal touch point.
Creating the front office of the future
For recruitment firms, a move towards phygital front offices is a journey that will involve the creation of strong digital foundations and extending them to strategic front offices.
This exercise also presents an opportunity for recruitment firms to identify the front offices that need to continue operating physically and those that can benefit from shifting completely to a digital-only presence. Following initiatives can help recruitment firms create front offices of the future.
The following diagram displays the various initiatives required to create a futuristic front office and a high-level order that a recruitment firm can follow to deliver successful outcomes.
The way forward
The creation of futuristic branch offices is a transformative exercise for recruitment firms that will help them provide an exceptional experience to all their stakeholders.
It will also help enhance the branding quotient of the firm, which, in turn, supports client and candidate acquisition and retention.
There is an opportunity for recruitment firms to capitalize on favorable trends to deliver a period of sustained growth. To maximize this opportunity, recruitment firms need to innovate continually and in a sustainable manner to gain a competitive advantage.
Futuristic front offices are at the intersection of candidate needs and technological advances. It is truly a journey that will start with setting the right foundations and building on them to create eventual experiences. This will provide a lasting competitive advantage to fast movers.