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Ram Rajagopalan

Head - Retail Digital Commerce Transformation, Retail Strategic Initiatives, TCS

Balaji Ramachandramurthy

Managing Consultant, Retail Strategic Initiatives, TCS


  • Holiday season is all about new products, attractive offers, and great assortments. But behind this, there is a lot of hard work—from onboarding new suppliers to making price and promotion entries for thousands of SKUs—that is often stressful.

  • Spending precious time and resources on activities that don’t add value such as data collection, validation, and maintenance severely limits the ability to grab revenue and sales opportunities.

  • Retailers should assess their operational readiness with a checklist covering six key areas (pricing and promotions, product and supplier onboarding, digital experience management, digital marketing, customer service, and augmented analytics) to deliver a stellar holiday season.