Building an AI strategy for retail
Generative AI (GenAI) will provide retailers a unique opportunity to reimagine value chains, enhance loyalty, and rethink business models.
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Top Results
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Industry
Retail
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Omnichannel CX and Intelligent Innovation – The Future of Retail
Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
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Join us at NRF 2026 in New York City and learn how we partner with our customers to enable perceptive retail for smarter decisions and better business outcomes.
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17 Sep 2025
Anticipatory demand intelligence supports sustainability and enables better demand forecasting for resilience and sustained competitive edge in a volatile world.
White Paper
06 Mar 2026
TCS helped the retailer achieve sophisticated pricing, warehouse automation, and data-driven decisioning to deliver on its lowest price promise and improve CX.
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08 Apr 2026
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Artificial Intelligence
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Building a Smarter, Connected Tomorrow with AI-first and Agentic AI
When paired with the right data, our AI-first services like agentic and custom AI drive enterprise transformation, improving productivity for a better tomorrow.
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Tata Consultancy Services helps enterprises innovate with AI, build with AI, and scale with AI, by rapidly designing and building AI powered solutions that deliver meaningful outcomes.
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07 Apr 2026
TCS and Deutsche Bank created a generative AI-powered cross-border compliance digital assistant that helps deliver quick, conversational compliance guidance.
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30 Mar 2026
At the Tata AI Pavilion, we showcased Tata Group’s dedication to building a robust, full-stack AI ecosystem to drive a digital and AI-powered Bharat. Learn more.
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09 Feb 2026
Generative AI and the future of retail
The retail industry has used artificial intelligence (AI) to unlock predictive insights across the value chain over the past decade.
Traditional AI solutions have helped retailers enhance shopping experiences, boost productivity, and enable data-driven decision-making. Generative AI (GenAI), however, provides retailers a unique opportunity to reimagine value chains, enhance loyalty, and rethink business models. Retailers need to build a strategy that can accommodate constant change, ensure data privacy compliance, and implement solutions that deliver business returns on investment.
Developing the right AI strategy will enable retailers to transform business operations, consumer experiences, and revenue streams. Adopting an AI strategy isn’t just about staying relevant; it’s about leading change in the tech-driven future. By harnessing the creative capabilities of GenAI, retailers can unlock new avenues for growth, drive innovation, and deliver superior customer experiences across the entire value chain.
Watch this CIO roundtable with executives from JCPenney, Belk, and TCS as they discuss the impact of GenAI, successful AI implementations across the retail industry thus far, and key challenges, and offer guidance to executives starting out on the AI journey.
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