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      16 Jun 2025 Council of Europe Development Bank Partners with TCS to Transform Reconciliation Processes
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      20 Jun 2025 TCS to Build New AI-Led Solutions for Business Transformation in Collaboration with Microsoft
      12 Jun 2025 TCS and NVIDIA Collaborate to Design AI Native Solutions for the Telecom Sector
      10 Jun 2025 TCS Recognized as 2025 Databricks Delivery Excellence Partner of the Year
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      16 Jun 2025 TCS Recognized as a Leader in Gartner® Magic Quadrant™ For Outsourced Digital Workplace Services
      10 Jun 2025 TCS BaNCS Positioned as a Leader in the Gartner® Magic Quadrant™ for Retail Core Banking Systems, Europe
      26 May 2025 TCS Recognized as a Leader in Managed Detection and Response Services by Everest Group
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
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      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
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  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
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      Recent Press releases

      20 Jun 2025 TCS Accelerates Software-Defined Vehicle Innovation in Europe with Launch of Three New Hubs
      16 Jun 2025 TCS Partners with Denmark’s Largest Retailer, Salling Group, to Drive Digital Transformation and AI Enabled Cloud Migration
      16 Jun 2025 Council of Europe Development Bank Partners with TCS to Transform Reconciliation Processes
      View all
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      Recent News

      20 Jun 2025 TCS to Build New AI-Led Solutions for Business Transformation in Collaboration with Microsoft
      12 Jun 2025 TCS and NVIDIA Collaborate to Design AI Native Solutions for the Telecom Sector
      10 Jun 2025 TCS Recognized as 2025 Databricks Delivery Excellence Partner of the Year
      View all
    • Analyst recognition

      Recent recognitions

      16 Jun 2025 TCS Recognized as a Leader in Gartner® Magic Quadrant™ For Outsourced Digital Workplace Services
      10 Jun 2025 TCS BaNCS Positioned as a Leader in the Gartner® Magic Quadrant™ for Retail Core Banking Systems, Europe
      26 May 2025 TCS Recognized as a Leader in Managed Detection and Response Services by Everest Group
      View all
    • Events

      Upcoming events

      10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, Australia
      14 Jul 2025 TCS at Esri UC 2025: Bringing Smart, Reliable GeoSpatial Solution
      23 Jun 2025 TCS at HPE Discover Las Vegas 2025
      View all
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      Tata Consultancy Services Limited
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    • Retail
    • Video

    Building an AI strategy for retail 

    Share Building a Retail AI Strategy to Transform Business Operations
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    Retail This will open an overlay

    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    With product returns causing a rise in costs and carbon footprint, retailers must consider a personalized returns strategy with AI, which also improves CX.
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    Building Resilient Supply Chain to Overcome Modern Retail Challenges
    Powered by AI-ML and data models, TCS’ offering helps enterprises build digital and omnichannel supply chains to navigate the complexities of modern retail.
    Solution
    21 Mar 2024
    How Agentic AI is Redesigning the Retail Architecture 
    Agentic AI is fundamentally transforming retail operations, and enterprises are leveraging small language models and other retail tech for a strategic advantage.
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    Services

    Artificial Intelligence This will open an overlay

    Shape the future with human-first AI

    AI, along with human creativity and strategic thinking, can redefine business. See how you can harness the power of AI to achieve scalable, sustainable success.
    Learn More
     about Shape the future with human-first AI
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    Harnessing the power of AI and ML to keep financial crime at bay
    Discover how AI and ML can enhance financial crime detection, cut costs, and help banks and FIs build a safer, more cyber-resilient financial system.
    Blog
    30 Apr 2025
    How AI and ML are Reimagining Corporate Governance
    Learn how TCS, in partnership with CGS, built an AI-fueled platform to enhance corporate governance assessments through automation and transform ESG compliance.
    White Paper
    07 Apr 2025
    TCS at NVIDIA GTC 2025
    TCS is a Diamond Sponsor of the NVIDIA GTC AI Conference | March 17-21, 2025, San Jose, California.
    Events
    28 Jan 2025

    Generative AI and the future of retail

    The retail industry has used artificial intelligence (AI) to unlock predictive insights across the value chain over the past decade.

    Traditional AI solutions have helped retailers enhance shopping experiences, boost productivity, and enable data-driven decision-making. Generative AI (GenAI), however, provides retailers a unique opportunity to reimagine value chains, enhance loyalty, and rethink business models. Retailers need to build a strategy that can accommodate constant change, ensure data privacy compliance, and implement solutions that deliver business returns on investment.

    Developing the right AI strategy will enable retailers to transform business operations, consumer experiences, and revenue streams. Adopting an AI strategy isn’t just about staying relevant; it’s about leading change in the tech-driven future. By harnessing the creative capabilities of GenAI, retailers can unlock new avenues for growth, drive innovation, and deliver superior customer experiences across the entire value chain.

    Watch this CIO roundtable with executives from JCPenney, Belk, and TCS as they discuss the impact of GenAI, successful AI implementations across the retail industry thus far, and key challenges, and offer guidance to executives starting out on the AI journey.

    Building an AI strategy for retail

    Generative AI (GenAI) will provide retailers a unique opportunity to reimagine value chains, enhance loyalty, and rethink business models.

    Related reading

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    From potential to performance by design

    18 Jun 2025   Opens in new tab

    Harnessing the power of AI for retail-Part 1

    White Paper | 23 Apr 2024   Opens in new tab

    Woolworths optimises store spaces with TCS Optumera™

    Customer Testimonial | 07 Apr 2023   Opens in new tab

    Fine-tune pricing strategies with AI-ML to drive competitive advantage

    White Paper | 31 Oct 2023   Opens in new tab

    Transformation starts here

     

    Ready to step into the future of retail?

    Talk to our experts.

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