Building an AI strategy for retail
Generative AI (GenAI) will provide retailers a unique opportunity to reimagine value chains, enhance loyalty, and rethink business models.
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Industry
Retail
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Omnichannel CX and Intelligent Innovation – The Future of Retail
Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
Related Insights
We are heading to NRF 2025, the biggest show in Retail, to showcase how we partner with large retailers to enable immersive, unified, and hyper-personalized omnichannel experiences for their customers.
Events
04 Oct 2024
The jewelry industry’s evolving demand and customer expectations call for a shift from intuition-based inventory management to structured, hybrid replenishment strategies.
White Paper
25 Nov 2024
Zero party data, a tiered personalization strategy, can help brands and retailers improve personalization, and customer lifetime value in a cookie less world.
White Paper
19 Nov 2024
Services
Artificial Intelligence
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Shape the future with human-first AI
AI, along with human creativity and strategic thinking, can redefine business. See how you can harness the power of AI to achieve scalable, sustainable success.
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Our solution helps enterprises manage their entire document lifecycle, including document management, archiving, storage, and knowledge management. Learn how.
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09 Dec 2024
Responsible AI is a necessary step on the journey to achieving business-wide AI value. It involves a deep focus on specific job personas to enable human-centered, ethical productivity, before rolling out more widely in an organization.
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05 Dec 2024
Implementing Gen AI and Large Language Models based solutions is complex. Know how our offering can help with successful responsible, ethical AI implementation.
Solution
20 Feb 2024
Generative AI and the future of retail
The retail industry has used artificial intelligence (AI) to unlock predictive insights across the value chain over the past decade.
Traditional AI solutions have helped retailers enhance shopping experiences, boost productivity, and enable data-driven decision-making. Generative AI (GenAI), however, provides retailers a unique opportunity to reimagine value chains, enhance loyalty, and rethink business models. Retailers need to build a strategy that can accommodate constant change, ensure data privacy compliance, and implement solutions that deliver business returns on investment.
Developing the right AI strategy will enable retailers to transform business operations, consumer experiences, and revenue streams. Adopting an AI strategy isn’t just about staying relevant; it’s about leading change in the tech-driven future. By harnessing the creative capabilities of GenAI, retailers can unlock new avenues for growth, drive innovation, and deliver superior customer experiences across the entire value chain.
Watch this CIO roundtable with executives from JCPenney, Belk, and TCS as they discuss the impact of GenAI, successful AI implementations across the retail industry thus far, and key challenges, and offer guidance to executives starting out on the AI journey.
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