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Retail buyer behaviour has changed; there’s no going back

12 MINS READ

Subhranil Das

Solutions consultant, Retail, TCS

Highlights

  • The retail industry needs to wholeheartedly embrace the changes in consumer behavior and preferences post-pandemic 
  • There’s a convergence of offline and online retail trends now with both influencing each other
  • Retailers must digitalize various in-store functions to ensure a seamless alignment between the two worlds of buying 
  • Hyper localization is key to avoiding future supply chain disruptions