- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Events
-
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Drive Real-time Personalization with Unified Customer Profiles
Customers increasingly expect retailers to know who they are and what they are looking for and serve them accordingly, across channels in real time. However, they feel let down when they are made to repeat information that they have already shared on another channel or when they receive an offer on the retailer app for an in-store purchase they just made. Clearly, personalization needs to evolve into customer journey orchestration.
Outdated and disjointed customer profiles and organization silos are the biggest barriers to journey orchestration. A unified customer profile acts as the single source of truth for all business teams enabling them to have a full view of a customer’s previous interactions, preferences, and the current context enabling them to personalize every interaction and design the most memorable experiences across touchpoints.
This white paper prescribes a framework for driving customer lifetime value (CLV) with journey orchestration using AI-powered unified customer profiles.
Related reading
1/4
Retail
Scale Retail Media Networks with Vertical AI Agents
White Paper
|
02 May 2025
Opens in new tab
2/4
Retail
Leveraging a Multi-cloud Strategy for Retail Agility and Innovation
White Paper
|
26 Mar 2025
Opens in new tab
3/4
Retail
Measuring the Social Impact of ESG Initiatives
White Paper
|
06 Mar 2025
Opens in new tab
4/4
Retail
Intelligent Task Management: Building Stores of the Future
White Paper
|
05 Feb 2025
Opens in new tab
Find out more
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
