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Thriving in the Age of New Consumerism

Vaidy Rajamani

Consultant, TCS

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Retailers must reposition to respond effectively to shifting customer priorities

In the age of new consumerism, consumers are constantly re-assessing their priorities, changing their consumption habits, and gravitating toward the propositions of ‘experience’ and ‘value’. Customer experience is no longer about a transaction or a channel; it is about solving a problem or fulfilling a need or desire.

Delivering a fulfilling customer experience and creating exponential business value demands fresh thinking, new behaviors, and new capabilities. Find out how retailers can discover, reposition, and respond to the shifting realities of a polarized market.

 

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