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Thriving in the Age of New Consumerism

Vaidy Rajamani

Consultant, TCS

Retailers must reposition to respond effectively to shifting customer priorities

In the age of new consumerism, consumers are constantly re-assessing their priorities, changing their consumption habits, and gravitating toward the propositions of ‘experience’ and ‘value’. Customer experience is no longer about a transaction or a channel; it is about solving a problem or fulfilling a need or desire.

Delivering a fulfilling customer experience and creating exponential business value demands fresh thinking, new behaviors, and new capabilities. Find out how retailers can discover, reposition, and respond to the shifting realities of a polarized market.