Retail / WHITE PAPER
In the age of new consumerism, consumers are constantly re-assessing their priorities, changing their consumption habits, and gravitating toward the propositions of ‘experience’ and ‘value’. Customer experience is no longer about a transaction or a channel; it is about solving a problem or fulfilling a need or desire.
Delivering a fulfilling customer experience and creating exponential business value demands fresh thinking, new behaviors, and new capabilities. Find out how retailers can discover, reposition, and respond to the shifting realities of a polarized market.