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  • Extended reality (XR) encompassing AR, VR, and MR, has the potential to change the landscape of customer facing businesses, with interactive and immersive virtual experiences.

  • TCS created a 3D virtual store walk through for a leading jewelry brand in India, and a full 360-degree experience of the NYC Marathon.

  • The use of VR in various functions of businesses will also help reduce carbon footprint and operational costs.