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    • TCS Pace™
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    Accelerate deal wins with TCS Digital Engagement Room

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    Highlights

    • TCS Digital Engagement Room is a software-as-a-service solution to boost 360-degree sales engagement.
    • The solution empowers sales teams to share personalized content, collaborate in real time, and jointly execute mutual action plans with all the buying stakeholders in one dedicated private and secure virtual space.
    • The solution is designed to accelerate deal wins, improve deal conversion rate, refine sales efficiency, and drive seamless customer onboarding.
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    Overview Our solution Advantage Benefits

    OVERVIEW

    A buyer’s journey, especially in the B2B sector, is getting increasingly complex.

    With multiple stakeholders, diverse requirements, and endless email chains, the sales cycle is taking longer than ever to close.  

    It’s not surprising, then, that sales teams are often frustrated with such delays and even deal with losses due to buyers’ indecision. Hence, buyer enablement is the key to faster deal closures through consensus building across all stakeholders and delivering the right message to drive a seamless buying journey and decision-making.

    Currently, sales teams rely heavily on email communication with buying stakeholders, which often leads to loss of context, crucial details gone missing, and misinterpretations, all of which can hurt sales. This is where the need for a collaborative digital portal that can simplify the processes and focus on buyer enablement and lead nurturing comes in. 

    Digital sales rooms can use AI insights to help sales teams better understand the buyers, personalize communications, and remove bottlenecks such as endless chain emails. Such a holistic solution can be a game-changer for a sales team.

    OUR SOLUTION

    TCS Digital Engagement Room is a software-as-a-service solution that enables 360-degree sales engagements.

    They can share well-organized and personalized content, converse on demand, and jointly execute mutual action plans in one dedicated private and secure virtual space.

    Through interaction analytics, sales teams can assess each buyer’s interest and engagement level to refine their strategy and accelerate deal closure. The TCS Digital Engagement Room solution has robust data security measures for both buyers and sellers. It has secure cloud tenants for every shared space with customers, active directory integration, OTP, and email-based authentication, allowing only the intended user to access the customer and sales data.

    Book a demo

    TCS ADVANTAGE

    The TCS Digital Engagement Room enables buyers to make better decisions and accelerate deal wins.

    It seamlessly eliminates bottlenecks in the traditional sales cycle and comes with unique capabilities that address core challenges faced by the sellers.

    Some of the core capabilities of the DER are as follows:

    1. Content personalization and elimination of long email threads

    • Create personalized digital rooms for every deal, with sales content that is well-organized and aligned to every buyer’s need.
    • Buyers can access all the content at their convenience in one location through the single click of a button without sifting through multiple mails.
    • Sales representatives can share multiple content types such as audio, video, documents, and URLs to maximize buyer engagement.

    2. Collaborate on demand to build consensus

    • The sales and buyers’ teams can collaborate on demand through multiple one-on-one or group chat sessions in the digital room.
    • Leverage smart reminders to gently nudge buyers to visit the digital room, thereby enhancing engagement and sales efficiency.
    • The sales team receives instant email notifications when buyers visit the digital room and send chat messages. 

    3. Prioritize deals with actionable insights

    • Prioritize deals based on AI-powered smart insights on content views and buyer interaction across channels.
    • Identify which buying stakeholders are more versus less involved, gauge interest levels, and drive further engagement strategies.
    • Identify deal friction points through the generated buyer’s interaction patterns across deal cycles, refine sales plays, and optimize sales efforts.

    4. Use mutual action plans (MAPs) to drive consistent sales play execution

    • The sales team can create MAPs with buyers to capture deal objectives, actions, and stakeholders with milestones to close deals successfully.
    • Uncover the buying process and buying stakeholders and capture all the tasks to close deals. 
    • Define and track action plans together, driving joint accountability.
    • Re-use MAP templates to drive consistent sales plays and increase deal efficiency.

    BENEFITS

    Accelerate deal wins: eliminate back-and-forth email communications that delay deal closure.

    Boost deal conversion rate: Define and execute consistent sales plays that drive higher deal conversions in real time.

    Improve sales efficiency: Leverage buyer behavioral insights to prioritize and focus on winnable deals.

    Drive seamless customer onboarding: Extend the use of the TCS Digital Engagement Room for hassle-free handover to CSM and drive seamless customer onboarding post-sales.

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